Sr. Specialist, Public Relations and Communications

Spartan Nash Public Relations And Communications Specialist

As a member of the C&S Wholesale Grocers family of companies, Spartan Nash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, Spartan Nash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.

Our happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company's own brick-and-mortar grocery stores, pharmacies and fuel centers.

Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W.

- Byron Center, Michigan 49315

This role acts as a strategic communications business partner to multiple assigned functions, responsible for planning, developing and executing comprehensive internal and external communications strategies that enhance the Company's brand, reputation and engagement. In this role, the Specialist, Public Relations and Communications will serve as a brand journalist, crafting stories that inspire, inform and captivate various audiences, including team members, traditional and social media, B2B customers and B2C store guests.

Public Relations

• Lead the planning and execution of media relations activities and events, providing guidance to junior communications staff, agency partners and other departments and acting as project manager when needed.
• Provide thoughtful partnership and lead creative PR and social media campaigns that drive awareness and traffic for our Retail segment.
• Build relationships with media contacts, pitch stories and manage responses to inquiries to secure positive coverage.
• Monitor effectiveness of PR campaigns through metrics (UVM, followers, sales, etc.), making adjustments to tactics and strategy to drive results.
• Provide intensive crisis communications support as the need arises.

Project & Campaign Management

• Collaborate with a variety of internal business partners and departments throughout Spartan Nash on the development and delivery of content, acting as a project lead to develop strong communications campaigns and effective messaging across an omni-channel environment.
• Serve as strategic advisor to the business in deploying messages so they reach the right audience in the right channel at the right time.
• Develop, implement and evaluate multi-channel communication plans (email, intranet, social media, press) that align with Company goals, brand and culture.

Internal Communications & Planning

• Serve as consultant and advocate to the business on Spartan Nash's communication platforms, including Spartan Nash Go; email, including Spartan Nash Flash and Communications Center;
  Green Galleries; digital boards; and more.
• Produce high-quality, compelling content, including press releases, media alerts, talking points and articles, tailored to diverse audiences to deliver results both internally and externally.
• Routinely conduct information gathering, content drafting and approval, and video/design support for a variety of channels and audiences.

Additional Responsibilities

• Take on additional responsibilities as assigned or as the business needs evolve.

Education

• Bachelor's Degree (required) in Communication, Journalism, English, Business Administration or related field.

Experience

• Minimum of 5+ years of experience in communications and/or related experience.
• Minimum of 2+ years of experience with Microsoft SharePoint, an email platform such as Workshop and Adobe Photoshop preferred.

Skills & Abilities

• Strong writing, proofing, editing, and word processing skills. Work with minimal supervision to craft high-level messaging, manage complex projects, and act as a liaison between leadership, departments and external stakeholders.
• Manage external agency partners.
• Proven ability to work in…