Senior Account Executive (Healthcare Public Relations

SUMMARY

As a senior account executive, you are an integral part of a team of hard-working, talented individuals who serve as advisors to some of the world’s largest and most well-known healthcare brands. Senior account executives implement innovative and strategic ways in which we can best serve our clients while honing your communications skills. Working closely with supervisors, you oversee junior staffers as you manage client relations and project management.

Client relations

• Enhance current client relationships by providing a level of service that focuses on:
• In-depth thinking and research that leads to strategic and creative approaches to client challenges
• Responsive, upbeat and professional client interactions
• High standards of execution and attention to detail
• Achieving the best possible results for the client in all we do
• Contribute to client success by working to develop and maintain knowledge about relevant topics/issues, which include:
• Client products and how they work
• Thought leaders in key areas of medicine
• Relevant clinical studies and their outcomes
• Competitors, current or emerging

Project management

• Work with senior leaders of account teams to achieve proficiency/demonstrate leadership in project management, which may include all or some of the following:
• Coordination with third party organizations and KOLs
• Media relations campaigns (discussed in detail below)
• Managing all aspects of special events
• Maintaining contact/coordinating with press officers at medical organizations
• Managing all aspects of the production of brochures, videos, press kits, and other deliverables
• Forging positive relationships with vendors and managing their activities and budgets

Writing

• Produce written documents that are strategic, cohesive and clearly articulate a story or narrative
• Develop clear outlines of materials that provide a rationale for how to write various documents (e.g., press release, backgrounders, pitches)
• Ability to receive senior feedback and incorporate edits in line with feedback

Media relations

• Implement and execute successful client media relations activities and campaigns, including:
• Providing recommendations/strong point of view on strategic focus for campaigns
• Identifying target/priority media; ensuring that media contact information is up to date
• Identifying, recommending and coordinating use of the best vehicles/technology for communicating the client's messages, including EMKs, SMTs, internet, syndicated news services, etc.
• Coordinating timing of key events/announcements/releases
• Developing creative, targeted angles
• Achieving success in media contacts, specifically, gaining key media placements for clients
• Coordinating and working with spokespeople/other key third parties to ensure timely, accurate delivery of client key messages
• Directing media monitoring for coverage and content; developing reports to showcase results

Fiscal management

• Take an active role in budget development and management by working with senior members of account team to:
• Research costs associated with creation of client budget estimates
• Be proficient in setting up budget trackers in Excel or other spread sheet software
• Effectively manage time and expenses on assigned projects

New business development/agency growth

• Support the new business goals of the Agency by:
• Participating in the research, creative idea generation and program development processes
• Assisting with creation/development of presentations, including text, slide design, technical support, etc.

• Bachelor’s degree in communication, public relations, journalism, or related field
• 3-4 years of experience in the field of public relations, healthcare-specific experience a plus
• Proficiency in software such as Word, Excel, PowerPoint, Adobe Acrobat, etc.
• Knowledge of how to use all major social media platforms and an active interest in learning how to implement social media marketing programs
• Meticulous writing and editing skills, including attention to organization, word usage, sentence structure, grammar and punctuation, and conscientious incorporation of copy edits

Senior account executives are expected to demonstrate our agency…