Senior Marketing Program Manager

Senior Marketing Program Manager Northville, MI Marketing Apply now

, a leading developer and distributor of technology solutions and services for the CPA profession, is seeking an experienced Sr. Integrated Marketing Manager who is looking to apply their skillset and grow with a dynamic and fast-growing organization. The Sr. Marketing Program Manager will drive the strategy & execution of B2B omni-channel marketing plans for a select  portfolio of audit products, in partnership with a team of marketers.

The ideal candidate will have strong leadership, management and collaboration skills, as well as a deep understanding of B2B marketing, preferably with experience at SaaS or technology company. This person will also take a data-driven approach to planning go-to-market plans across both inbound and outbound channels to meet or exceed marketing goals.

• Develop and execute an omni-channel marketing strategy that supports  and technology partner business goals and contractual obligations.

• Collaborate with content and campaign teams to create KPI-driven, multi-channel marketing plans for category awareness, customer engagement, demand generation and post-sale enablement.

• Create a comprehensive thought leadership strategy with content and PR teams, including webinars, panel sessions, whitepapers, research reports, social media content, blogs and corporate slides.

• Serve as the primary marketing contact for technology partner marketing teams, building and nurturing relationships with key stakeholders and running weekly marketing calls.

• Act as the project manager for marketing plan execution, developing campaign briefs and using project management software to coordinate the development and promotion of assets.
• Serve as final approver on all content and campaign assets, ensuring materials align with technology brand identity and resonate with target firm audiences.
• Collaborate with content and activation/demand gen to execute holistic marketing plans, and provide feedback to meet or exceed marketing goals and KPIs.

• Manage marketing budgets effectively, allocating resources to high-impact initiatives and evaluating ROI of marketing spend.

• P artnering closely with  professional services and sales teams to understand industry trends, firm pain points and opportunities to positively position  and technology partners’ audit solutions and services.

• Attend and actively engage in webinars, learning events, and industry conferences to continuously strengthen audit domain expertise and bring market insights back into  planning.

• Partner with internal SMEs and external leaders to support audit-focused thought leadership initiatives, including webinars, articles, events, and conference programming.

• Support the development of audit-related insights, themes, and narratives used across DCPA and other  channels.

• Report to technology partners and  stakeholders on how marketing activities are driving business results, developing slides for Quarterly Business Reviews and board meetings.
• Share insights and feedback with content and campaign teams to ensure marketing plans meet business goals and KPIs.

• Develop content and perform demand generation activities to support marketing plan as needed.

• Manage marketing budgets effectively, allocating resources to high-impact initiatives and evaluating ROI of marketing spend.

• Bachelor's degree in relevant field; advanced degree preferred.
• 10+years of marketing experience, preferably in GTM marketing strategies for SaaS technology products.
• Strong knowledge of marketing best practices, channel approaches and emerging technologies, including GenAI use cases.

• Proficiency in marketing automation platforms and CRM solutions like Salesforce and Pardot; experience with email marketing, social media, content/webinar, and SEO/SEM campaigns.

• Excellent communication, leadership, and project management skills.

• Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond…