PPC Specialist​/Paid Search Rockford, MI

PPC Specialist/Paid Search Specialist

We are looking for a PPC Specialist/Paid Search specialist to support paid media performance for a manufacturing organization in Rockford, Michigan. This long-term contract position will focus on strengthening search, product listing ads, social, and display campaigns by partnering with an external agency and internal marketing teams. The ideal candidate brings hands-on digital advertising experience, strong analytical thinking, and the ability to keep campaigns aligned with promotional calendars, product launches, and broader business goals.

Responsibilities:

• Partner with the external media agency to improve performance across paid search, product listing ads, social advertising, and display campaigns.
• Translate upcoming promotions, new product introductions, and marketing priorities into clear campaign briefs for agency execution.
• Coordinate internal requests for updated ad assets to support social and display initiatives with fresh, effective creative.
• Track campaign results and prepare recurring reports that highlight performance trends, opportunities, and next steps.
• Manage monthly budget support activities, including accrual tracking, invoice review, and documentation for paid media spend.
• Monitor paid media analytics to identify optimization opportunities and support testing strategies that improve return on investment.
• Work across marketing systems and tools, including CMS and CRM platforms, to help maintain campaign accuracy and audience alignment.