Retail Media Advertising Manager

Description

Manager, Retail Media & Advertising Position Summary

Reporting to the Director of Marketing & Advertising, the Manager, Retail Media & Advertising plays a key role in driving eCommerce growth and brand visibility through retail media, digital advertising, and integrated marketing campaigns. This position is responsible for developing, executing, and optimizing paid media strategies across key retail accounts and digital platforms, with a strong focus on maximizing return on advertising investment and driving measurable business results.

The Manager combines creative thinking with strong analytical capabilities to translate brand and commercial objectives into effective advertising strategies. This role manages campaign planning and execution, media budgets, performance measurement, and optimization while partnering cross-functionally with eCommerce, Sales, Marketing, Creative, and other teams to ensure campaigns support brand strategy and customer objectives.

In addition to retail media and paid advertising, the role supports content development, organic social media, affiliate marketing, SEO, and emerging digital commerce opportunities.

• Develop, execute, and optimize retail media and digital advertising strategies across key retail accounts and platforms.
• Manage paid media campaigns across retailer media networks, paid search, display, social media, and other digital advertising channels.
• Maximize return on advertising investment through ongoing campaign optimization, testing, audience targeting, bid management, and budget allocation.
• Develop scalable advertising campaigns that support brand, customer, and eCommerce growth objectives.
• Partner with eCommerce and Sales teams to align retail media strategies with customer priorities, promotional calendars, product launches, and sales objectives.
• Monitor campaign pacing and manage advertising budgets to ensure effective utilization of available spend.
• Identify opportunities to improve advertising efficiency, conversion, traffic, and sales performance.

• Track, analyze, and report advertising and promotional performance by retailer, platform, campaign, and account.
• Monitor key performance indicators including ROAS, sales, traffic, conversion, CPC, CTR, impressions, and other relevant metrics.
• Translate campaign data into actionable insights and recommendations to improve future performance.
• Establish and manage advertising schedules and promotional calendars to optimize campaign timing and effectiveness.
• Regularly communicate performance results, trends, risks, and opportunities to Marketing, eCommerce, Sales, and leadership.
• Use data and testing to continuously improve campaign effectiveness and inform media investment decisions.

• Develop campaign concepts and advertising strategies that align with brand positioning, customer objectives, and commercial priorities.
• Collaborate with internal creative resources and external partners to develop advertising assets across digital and retail media platforms.
• Organize and manage photo and video shoots in partnership with the studio to develop campaign assets.
• Ensure advertising creative maintains consistent brand voice and meets retailer and platform requirements.
• Partner cross-functionally to ensure teams understand campaign objectives, merchandising priorities, timing, and execution requirements.

• Conduct SEO research and analysis to support product discoverability and eCommerce performance.
• Execute organic social media strategies in alignment with broader brand and advertising initiatives.
• Support and manage affiliate marketing relationships and programs.
• Pl…