Lead Product Marketing Manager

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

We are seeking a Product Marketing Lead to help shape the market narrative, go-to-market strategy, and commercial success of our Workforce Management portfolio. Reporting to the Senior Director of Product Marketing for Workforce Management, this is a role for someone who can move comfortably between strategic thinking and hands‑on execution—developing differentiated positioning, influencing product direction, and creating the messaging and content that help customers understand the value of what we build.

You will translate complex Workforce Management capabilities into clear business outcomes for enterprise buyers, including CHROs, CFOs, and senior HR and IT leaders. You will help shift the conversation from software features to strategic outcomes such as workforce productivity, operational efficiency, compliance, employee experience, and measurable return on investment.

As a cross-functional leader, you will work closely with Product Management, Sales, Marketing, Customer Success, and senior leaders to help create a cohesive market approach. You will lead through influence, bring structure to competing inputs, and develop a clear point of view on buyers, markets, competitors, and the opportunities that matter most.

You will also partner with Product Management to shape roadmap priorities, coordinate with Analyst Relations to strengthen our market position, and support Marketing and Sales with the messaging and content they need to generate demand and win complex enterprise deals.

• -Develop differentiated Workforce Management messaging and positioning that connects product capabilities to strategic business outcomes and clearly communicates why the problem matters, why our solution is different, and why customers should act now.
• -Drive alignment in a matrixed environment by building consensus, managing dependencies, and influencing peers and leaders across Product, Sales, Marketing, and other departments.
• -Advocate for the Workforce Management team’s go‑to‑market needs and contribute to broader GTM strategy, including product launches, pricing and packaging, commercialization, field readiness, and post‑launch optimization.
• -Partner with Product Management to synthesize customer, market, competitive, field, and usage insights into actionable recommendations that inform roadmap priorities and revenue‑based product decisions.
• -Support the GTM team in developing sales plays and create the supporting commercial content—such as value and ROI frameworks, executive presentations, objection‑handling guidance, solution briefs, and other assets that helps enterprise sales teams win.
• -Partner with Marketing on ABM, demand‑generation, webinar, and thought‑leadership programs by providing the messaging, content, and market insights needed to generate qualified enterprise pipeline.
• -Maintain a strong point of view on Workforce Management buyers, market trends, industry dynamics, and competitive positioning, using voice‑of‑the‑market insights to shape Product, Sales, and Marketing strategy.
• -Coordinate with Analyst Relations and Product Management on analyst…