Marketing Specialist

UTAC is a market-leading international group in digital & sustainable mobility, customisable testing solutions, vehicle engineering, homologation, regulatory advice & expertise, certification, training, corporate events and classic & sport scars festivals.

The Group provides services and test solutions to customers in the various sectors: mobility, transport, tyre, petrochemical, agriculture and defence industries. UTAC operates test centres and laboratories in France (including the official Euro NCAP facility), the UK, USA, Finland and Morocco; it has subsidiaries in China, Japan, South Korea, Italy & Romania. UTAC employs around 1300 people across its various locations.

As a group we share a strong and clear vision to deliver safe and efficient solutions and systems to our customers. We are proud and confident in our heritage, our capabilities and our people and believe that by creating a culture where individuals feel they can make a difference and enjoy coming to work, we can deliver the best possible service to our customers.

Our core values of Expertise, Innovation
and Integrity
provide a clear daily guide to how we work together safely, as one team, helping each other to succeed.

The Marketing Specialist is responsible for planning and executing marketing activities that support the UTAC US commercial strategy and generate measurable sales opportunities. The role will manage digital marketing initiatives, content development, campaign performance, and marketing support for the Sales Team while coordinating with UTAC Global and Central Communications. The primary focus is to build market awareness, create qualified demand, provide actionable marketing insights, and equip the commercial team with effective materials.

This role requires the ability to manage multiple priorities, work independently, and translate technical capabilities into clear customer-focused communications. Initiative and ownership of responsibilities are critical to the success of this individual.

Essential Duties and Responsibilities:

• Work closely with the Director of UTAC USA Sales to:
  • Develop and execute an annual US marketing plan aligned with sales targets, growth priorities, and target markets.
  • Build a detailed understanding of customers, markets, competitors, and UTAC capabilities
  • Support campaigns and initiatives designed to increase qualified leads and new business opportunities.
• Own and maintain U.S. market website content, ensuring landing pages, product information, and marketing assets are accurate, relevant, and optimized for lead generation and SEO performance.
• Manage Google Analytics and marketing performance dashboards, delivering actionable insights on website traffic, user engagement, lead conversions, and campaign effectiveness to drive data-informed decision making and continuous optimization.
• Plan, launch, and optimize paid search and PPC pilot campaigns, including keyword strategy, budgets, landing pages, performance tracking, and return on investment.
• Track marketing-sourced leads in Salesforce through qualification and opportunity creation, coordinating lead routing, follow-up expectations, and reporting.
• Develop and maintain an integrated content calendar across digital, print, and event marketing channels, including website content, social media, email campaigns, trade shows, third-party publications, partner marketing initiatives, sales enablement materials, and internal communications, ensuring consistent messaging and alignment with business objectives.
• Create customer-facing content and collateral, including brochures, sales sheets, case studies, white papers, articles, presentations, and trade show graphics.
• Coordinate the development and production of branded digital and…