Marketing Manager

Work Arrangement:
Hybrid — 3 days in office, 2 days remote

Salary: $70,000–$85,000 base salary + bonus eligibility

Travel:
Up to 10%

Lead the Marketing Strategy. Grow the Business.

Are you a strategic and creative marketing professional ready to take the next step in your career?

B&L Information Systems LLC. is looking for a Marketing Manager to lead and execute marketing initiatives that strengthen our brand, engage our customers, generate new business opportunities, and support company growth. This is an opportunity for a hands‑on marketing leader who enjoys both developing strategy and making things happen. The ideal candidate understands digital marketing, content, social media, events, and lead generation—and knows how to use data and market insights to continuously improve results.

Since 1976, B&L Information Systems LLC. has been a leading provider of Enterprise Resource Planning (ERP) software solutions for the foundry and die casting industries.

Headquartered in Bridgman, Michigan, B&L provides reliable SaaS technology and industry‑developed solutions supported by a highly experienced team of business professionals. Our deep understanding of the manufacturing industry allows us to deliver technology that helps our customers operate more efficiently, make better decisions, and grow their businesses

The Marketing Manager will be responsible for developing, managing, and optimizing B&L’s overall marketing strategy and programs.

This role will oversee marketing across multiple channels, including digital marketing, social media, content, email, website, events, trade shows, sponsor ships, and industry partnerships.

Working closely with sales, leadership, customers, industry organizations, creative partners, and external vendors, the Marketing Manager will translate business objectives into effective marketing programs that increase brand awareness, generate qualified leads, strengthen customer relationships, and contribute to revenue growth.

The successful candidate will bring a balance of strategic thinking, creativity, analytical skills, and hands‑on execution.

• Develop and execute B&L’s annual marketing strategy and plan in alignment with company and sales objectives.
• Establish marketing priorities, campaigns, timelines, budgets, and performance goals.
• Identify new opportunities to increase brand awareness, customer engagement, lead generation, and market share.
• Develop strategies that support new business sales targets and customer retention objectives.
• Manage the marketing budget and maximize return on marketing investment.
• Measure results and continuously refine marketing programs based on performance and market insights.
• Develop and manage integrated digital marketing campaigns across multiple channels.
• Oversee SEO, PPC, email marketing, website content, social media, and other digital initiatives.
• Develop lead‑generation strategies and programs that support the sales pipeline.
• Partner with sales to improve lead quality, campaign follow‑up, and marketing‑to‑sales alignment.
• Utilize CRM and marketing analytics to track prospects, engagement, conversions, and campaign performance.
• Monitor industry trends and emerging digital marketing technologies to identify opportunities for B&L.
• Partner with and manage third party contracted services.

• Develop and maintain a consistent B&L brand voice and presence across marketing channels.
• Oversee the creation of content including website pages, blogs, case studies, email campaigns, social media, brochures, presentations, advertisements, and other marketing materials.
• Manage B&L’s website and ensure content remains accurate, relevant, engaging, and optimized for search.
• Coord…