Sales Representative

Lane Automotive is seeking a Sales Representative to grow wholesale sales of high-performance automotive and racing parts. You'll manage an assigned territory of retailers, builders, and performance shops, providing product guidance, pricing, and order support. Responsibilities include prospecting new accounts, nurturing long-term relationships, and hitting revenue targets while delivering exceptional service. You'll collaborate with technical and distribution teams, attend training and industry events, and stay current on performance parts trends to help customers win on and off the track.

Responsibilities

• Manage and grow a territory of wholesale accounts including retailers, builders, and performance shops
• Prospect and qualify new B2
• B customers in the performance and racing market
• Provide product recommendations, pricing, and availability support to customers
• Meet or exceed monthly and annual sales and margin targets
• Maintain accurate opportunities, activities, and forecasts in CRMCoordinate with customer service, technical support, and distribution to ensure timely, accurate order fulfillment
• Stay current on Lane Automotive's catalog and performance parts trends
• Represent Lane Automotive at trade shows, track events, and customer visits
• Resolve customer issues and follow through to ensure satisfaction
• Contribute feedback to marketing and purchasing on customer needs and market trends

Required Skills

• B2
• B sales
• Account management
• Wholesale distribution
• Automotive performance product knowledge
• CRM software
• Territory management
• Sales forecasting
• Negotiation
• Order entry systems
• Customer relationship building