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Diageo Channel Manager - Off Premise

Job in Middle River, Baltimore City, Maryland, 21220, USA
Listing for: Breakthru Beverage Group
Full Time position
Listed on 2026-02-21
Job specializations:
  • Business
    Business Development, Business Management, Business Analyst
Salary/Wage Range or Industry Benchmark: 96600 - 131000 USD Yearly USD 96600.00 131000.00 YEAR
Job Description & How to Apply Below

Job Description Summary

The Channel Manager leads the development of channel-specific business in partnership with key stakeholders. Is responsible for communicating supplier business plans to the sales team. Masters and supports the 5

Core Competencies:

business planning, performance evaluation, product and inventory management, pricing and revenue management, demand planning/ forecasting/ budgeting. Responsible for embracing and developing behaviors consistent with BBG’s Trade Development mission. Must always adhere to the established business rules. Must embrace and support BBG’s Reliability Model. Serves as the local market expert on customers, brands, key sales drivers, trends and market dynamics.

Time Type

Full time

Remote Type Job Family Group

Sales

Position Summary

The Channel Manager leads the development of channel-specific business in partnership with key stakeholders. Is responsible for communicating supplier business plans to the sales team. Masters and supports the 5

Core Competencies:

business planning, performance evaluation, product and inventory management, pricing and revenue management, demand planning/ forecasting/ budgeting. Responsible for embracing and developing behaviors consistent with BBG’s Trade Development mission. Must always adhere to the established business rules. Must embrace and support BBG’s Reliability Model. Serves as the local market expert on customers, brands, key sales drivers, trends and market dynamics.

Job Responsibilities
  • Collaborate and develop channel-specific business plan in collaboration with sales leads and other key stakeholders.
  • Deliver and communicate channel business plan to sales leaders including all sales tools, initiatives, priorities, and objectives.
    • Monthly/quarterly execution priorities, goals, and tracking against initiatives in accordance with agreed upon strategic objectives.
    • Business plan to include:
      • Distribution plans: pods, accounts sold, volume, etc.
      • Activities/elements, incentives, goals, sell sheets, pricing, innovation, discontinued, allocation, and substitution.
    • Develops creative selling opportunities using Focus Marketing.
    • Manage POS needs both local and suppler offerings.
    • Leads monthly General Sales Meeting for assigned channel.
  • Oversees, measures, and evaluates key channel specific programs to include all KPIs.
  • Other duties, as assigned by the jobholder’s supervisor, may also be required.
Minimum Qualifications
  • Bachelor’s degree in related field and/or equivalent training and work experience
  • Minimum of 5 years’ experience in marketing and/or trade development
  • Proficient PC skills using MS Office and other various computer programs including presentation software
  • Excellent leadership capabilities with strong presentation and interpersonal
  • Ability to motivate and develop a team
  • Demonstrate and exhibit high levels of professionalism
  • Demonstrate sound judgment and problem-solving skills
  • Interact positively with internal and external individuals
  • Strong business planning and collaboration skills
  • Knowledge of trade development fundamentals (supplier, sales, customer and brand)
  • Strong sales, finance, budget management, negotiation and management skills
  • Ability to translate Strategy into relevant marketplace activity
Physical Requirements
  • While performing the duties of this job, the employee is regularly required to stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills, and prior relevant experience.

Compensation
  • The base salary for this position is $96,600 - $131,000 with an annual car allowance of $6,000.
  • This position is eligible to participate in a 20% bonus program. Metrics and level of participation are determined annually.
  • This position is eligible for health care benefits, life insurance, time off benefits, and participation in the Company’s 401(k) plan.

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call  and let us know the nature of your request and your contact information.

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