Social Media Marketing Specialist (Video Guru) - Full Time Perm

Responsibilities

• Help solve complex problems through effective communications, storytelling, and marketing strategies that align company.
• Plan, develop, write, and design content for social media, email campaigns, newsletters, blogs, and websites.
• Create multimedia content — including graphics, short-form videos, and visuals — tailored to each platform.
• Manage day-to-day execution of marketing channels, ensuring consistent brand voice, quality, and engagement.
• Plan and launch campaigns (email, newsletter, social media, ad, etc.) that align with client and brand goals.
• Optimize website and blog content for SEO and user engagement.
• Monitor analytics across social, email, and web platforms, and make data-driven recommendations.
• Stay current with content marketing trends, tools, and best practices to keep brands relevant.

• Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field — or equivalent experience.
• 3+ years of professional experience in marketing, communications, or digital media.
• Strong digital marketing foundation with an understanding of how strategy, content, and communications work together to achieve client goals.
• Proven ability to adapt a brand’s voice to different audiences through strong writing and editing skills.
• Hands‑on experience managing social media (organic and paid across platforms such as Meta, Linked In, Tik Tok, Pinterest, etc.) with a track record of growing audiences and engagement.
• Experience planning and executing multi‑channel campaigns, including SEO/SEM, email marketing, social, and display advertising; tactical knowledge of individual platforms is expected (certifications a plus).
• Working knowledge of CMS platforms and page builders (Word Press, Webflow, Squarespace, etc.).
• Proficiency with creative tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with video editing tools such as Cap Cut, DaVinci Resolve, or Adobe Premiere.
• Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, Data Studio).
• Strong organizational skills with the ability to manage multiple projects, details, and deadlines.