Marketing & Content Executive

About Us

Somak Luxury Travel is a specialist tour operator focused on curated, long‑haul experiences across Africa, the Indian Ocean and other complex, high‑value destinations. We pride ourselves on product knowledge, commercial discipline and delivering exceptional client experiences.

We are now seeking a commercially aware, highly articulate Marketing & Content Executive to join our team. This is not a generic marketing role. We are looking for a strong writer first and foremost—someone who understands that words sell, positioning matters, and clarity drives conversions.

You will sit at the intersection of marketing, commercial and product development. The role requires creativity, precision and accountability. You must be equally comfortable drafting a compelling blog post, refining a client‑facing email, analysing pricing logic, researching a new destination, or coordinating imagery for website production.

• Write high‑quality, SEO‑optimised blogs for luxury long‑haul destinations
• Draft and refine client‑facing marketing emails
• Prepare e‑newsletters and campaign content
• Edit and enhance existing website copy
• Ensure all written content reflects our tone of voice: knowledgeable, confident and premium

• Understand product pricing structures and margins
• Work closely with commercial and reservations teams to ensure messaging aligns with profitability
• Translate complex pricing concepts into clear, persuasive marketing copy

• Develop creative marketing ideas for social media campaigns
• Produce structured content calendars
• Draft engaging social captions aligned with brand positioning
• Analyse performance metrics and refine messaging accordingly

• Source and curate high‑quality imagery and video assets
• Liaise with suppliers and DMC partners for media materials
• Coordinate content for new destination launches
• Assist with website updates and new landing pages

• Research new destinations, hotels and experiences
• Identify trends and competitor positioning
• Prepare structured research briefs and summaries
• Support new product launches with marketing collateral

• An exceptional writer with excellent command of English
• Commercially aware—you understand pricing, margins and positioning
• Structured, task‑driven and deadline‑focused
• Naturally curious and proactive in research
• Creative but disciplined
• Detail‑oriented with strong proofreading skills
• Comfortable working across departments

• 2–5 years’ experience in marketing, content or communications
• Strong copywriting portfolio (blogs, email campaigns, website copy)
• Experience writing SEO‑friendly content
• Basic understanding of digital marketing metrics (CTR, conversion, engagement)
• Experience in luxury travel, hospitality or a high‑value product environment preferred
• Proficient in Microsoft Office and content management systems
• Familiarity with Canva, basic video editing tools or similar platforms desirable

• It is not purely social media.
• It is not purely admin.
• It is not a junior “post and hope” marketing position.

This is a commercially aligned marketing role where writing quality and strategic thinking are paramount.