Senior Graphic Designer

Description

The Senior Graphic Designer works closely with the Creative Director and Creative leadership team to develop strong conceptual frameworks and deliver cohesive, high-impact design across catalogs, ecommerce and digital channels. This role is responsible for designing, developing, and producing compelling selling concepts and layouts that drive customer engagement and profitable growth. The Senior Graphic Designer leads the presentation of design ideas, manages projects from concept through production, and plays a key role in evolving the brand’s visual expression.

This position helps shape design strategy by remaining customer-focused, aligned to business objectives, and grounded in brand integrity.

• Lead the creation of catalog and digital pages that drive profitable sales growth and position Lands’ End as an industry leader.
• Ensure all creative output remains consistently on brand across print and digital channels.
• Partner closely with Copywriters, Production Specialists, and Graphic Designers in a highly collaborative team environment.
• Collaborate in planning and organizing photography needs, including on-figure and off-figure shoots.
• Present design concepts and work-in-progress to creative leadership and cross-functional partners; prepare presentation materials as needed.
• Communicate and collaborate with cross-functional teams (Marketing, Merchandising, and others) to fully support business objectives through creative execution.
• Build strong working relationships that foster trust, collaboration, and a positive team environment.
• Create additional marketing and brand creative as needed. Support the Creative Director on special projects and initiatives as needed.
• Drive the ongoing evolution of the brand through thoughtful design leadership and creative problem-solving.
• Inspire and energize the creative team through brainstorming, collaboration, and enthusiasm for the work.
• Mentor, develop, and coach junior designers, including onboarding, performance development, and ongoing feedback.

• Bachelor’s degree in Graphic Design or a related field.
• Minimum of 8 years of professional graphic design experience with a strong focus on both print and digital.
• Strong understanding of the Lands’ End customer and how to design for their needs and expectations.
• Advanced proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), and Figma. Familiarity with collaborative tools such as Miro is a plus.
• Strong conceptual thinker with a clear point of view and the ability to translate ideas into effective selling design.
• Strong foundation in design principles, typography, color theory, and layout across digital and print media.
• Excellent presentation, communication, and collaboration skills.
• Ability to manage multiple projects and deadlines in a fast-paced, ever-changing environment.
• Proven leadership skills with experience guiding and developing other designers.

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