Director of Content Strategy and Brand Voice

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Director of Content Strategy and Brand Voice Apply locations Middletown, CT (Main Campus) time type Full time posted on Posted 30+ Days Ago job requisition  R100332 The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal arts education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications and videography and photography.

Reporting to the Assistant Vice President for Communications and Marketing, the Director of Content Strategy and Brand Voice is a creative storyteller and strategic thinker who is passionate about content and the role it can play in enhancing the reputation of the University.

This role will collaborate with a wide variety of key stakeholders across the University to develop content aligned with Wesleyan’s mission and core messaging and will be responsible for delivering content that engages Wesleyan’s audiences of prospective students/parents, on campus community, alumni, donors, etc.

Responsibilities:

• Work with the Assistant Vice President for Communications and Marketing and colleagues to enhance recognition of the University’s stature, the value of its activities, and its brand of liberal arts education.
• Drive editorial strategy, content development, message map(s), and the editorial calendar for the University.
• Maintain guidelines for the University that enable clear and consistent use of brand voice.
• Lead a team of highly experienced content contributors and media and public relations professionals to ensure consistency across all channels—web, digital, media, and print and adherence to core messaging, brand voice, style, and tone guidelines.
• Create, develop, write, edit, and review a wide variety of content types from across the University, including marketing copy, long-form articles, emails, web content, video scripts, speeches, reports, etc.
• Collaborate cross functionally with University departments to ensure executional excellence and development of innovative content.
• Collaborate with the department’s creative and digital teams to ensure all multimedia and graphics align with the brand voice and messaging.
• Provide strategic direction to the Managing Editor on all aspects of creating and producingWesleyan Magazinein print and online.
• Drive effective processes to foster internal collaboration and enhance efficiency.
• Use data to create metrics and use that information to drive improvement.
• Create, edit, and send mass emails to the campus, as needed.
• Experiment with new forms of content, delivery, technology, process, etc. to position Wesleyan as a leader on the cutting edge of Communications.
• Assist the Assistant Vice President for Communications and Marketing with significant additional assignments, as appropriate and needed in response to changing demands.

• Bachelor’s degree in English, journalism, or related field and at minimum seven years of progressively responsible editorial experience with a consistent increase in responsibility including leadership, management and supervisory experience or an equivalent combination of education, training, and experience.

• Innovative, strategic, editorial, writing, and storytelling experience across all channels— web, digital, media, print.
• Demonstrated ability to develop and implement successful brand voice strategies across multiple channels.
• Sophisticated writing and editing.
• Experience designing and developing strategic content in all forms including marketing copy, long form articles, emails, web content, video scripts, speeches, and reports.
• Experience with content management and delivery while adhering to brand awareness.
• Demonstrated experience effectively supervising creative staff, freelancers, and leading teams.
• Prior experience managing an editorial…