Senior Program Manager - Marketing Initiatives

Middletown, CT 06457, USA

Posted Thursday, February 26, 2026 at 5:00 AM

At Liberty, we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve. We take pride in promoting a socially responsible and sustainable future through initiatives and investment.

The Senior Program Manager of Marketing Initiatives is responsible for leading and driving execution of cross‑functional initiatives, high‑impact experiential programs, external events, and bank‑wide events that drive brand and measurable business growth.

This role operates as the both the operational and strategic integrator, connecting enterprise priorities to coordinated marketing programs and strategic initiatives. This role will align cross‑functional priorities, and ensure disciplined execution of initiatives that support brand strength, customer acquisition, and long‑term relationship expansion. This role provides operational management and oversight to ensure the efficient functioning and impact of the marketing department, direct report management, as well as effectively representing the Marketing team and partnering with senior executives, key stakeholders, vendors, and community leaders.

• Manage the planning, vetting, budgeting, and execution process for new marketing initiatives and priority roadmap, including intake, scoping, vetting, budgeting, prioritization, delivery, and post‑program evaluation, ensuring alignment with corporate growth objectives and executive priorities.
• Lead and manage special projects and cross‑functional initiatives, driving timely delivery and measurable outcomes aligned to the bank’s strategic goals.
• Lead end‑to‑end planning and execution of programs, from intake, scoping, prioritization, delivery, and post‑program evaluation.
• Collaborate with other members of Marketing leadership to implement the strategic vision of the Marketing team.
• Establish and maintain clear operating rhythms, including workflows, milestones, dependencies, and accountability across internal teams and external partners.
• Proactively identify risks, resource constraints, and interdependencies; recommend mitigations strategies to maintain momentum.
• Drive alignment across key stakeholders, senior leaders, and cross‑functional partners to ensure cohesive execution.

• Lead owner of development and execution of enterprise scale events, sponsor ships, and community activations to drive brand equity and business development outcomes.
• Manages the end to end ownership, planning, and execution of experiential marketing programs.
• Oversee all event logistics and deliverables including venue vetting and management, vendor management, timelines, run‑of‑show, travel, signage, collateral, and on‑site execution.
• Ensures experiential initiatives are integrated into broader marketing and growth strategies.
• Oversee event‑related vendor selection, negotiation, and performance management to ensure high‑quality, compliant, on‑brand execution.
• Lead post‑program evaluation and analysis, including performance measurement, optimization insights, and scalability recommendations.
• Serve as the primary point of contact for internal stakeholders, senior executives, vendor partners, and community leaders.

• Build and lead a best in class marketing program management discipline.
• Establish governance frameworks, workflow standards, reporting cadence, and performance metrics across initiatives.
• Mentor and develop team members as applicable.
• Continuously improve workflows to enhance speed, clarity, and impact.
• Elevate cross‑functional collaboration models to increase clarity, speed, and enterprise alignment.
• Capture insights and best practices to improve future programs and processes.
• Drive continuous improvement across planning, budgeting, vendor management, and execution processes.

• Build and maintain strong relationships with internal and external stakeholders, particularly senior…