Regional Marketing Manager

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Pieper Veterinary is a leading veterinary network in Connecticut, bringing together primary care, emergency, and specialty hospitals that work collaboratively to provide high-quality care across the region. With a long-standing reputation in the communities it serves, Pieper combines deep local roots with the resources, expertise, and scale of an integrated veterinary network.

The Marketing Business Partner is that leader: a strategic marketing partner embedded in hospital operations, not a coordinator of centralized campaigns and not a liaison to outside agencies. Hospital leaders bring a business problem to this role and get back a plan, an owner, a timeline and a measurable outcome. When this role is working, operations leaders spend their time on operations.

• Build and own an annual Connecticut marketing plan tied to the region's business priorities, with a rolling 90-day plan that stays documented, shared and current.
• Translate service-line and capacity data into marketing priorities, identifying services running below ninety percent of capacity and building demand programs against them before operations raises the gap.
• Serve as the marketing seat at hospital leadership tables across the region, bringing forward opportunities in primary care, emergency and ICU, and specialty referral.
• Align local plans with COVE enterprise strategy and brand standards and translate enterprise initiatives into work that visibly serves Connecticut hospitals and their clients.
• Own every regional campaign end to end: the measurable goal, the channel mix, the production schedule, the assets, the owners and the post-campaign read. Campaign plans are written down and shared before work begins.
• Lead the marketing side of hospital transitions.
• Develop and execute local marketing initiatives that drive growth and community engagement, including campaign management, referral relationship development, strategic partnerships with rescues and community organizations, and market-specific activation opportunities.

• Own the regional online reputation program across Google Business Profile, Yelp, Facebook and Nextdoor: review generation, response protocols and turnaround standards, escalation of negative feedback with hospital leadership, and monthly sentiment reporting.
• Surface the client-experience and price-perception themes that appear in reviews and survey responses, and bring recommendations to operations rather than only the report.

• Collaborate on the regional referral strategy in partnership with the CT Referral Manager, including rDVM targeting, the continuing education calendar, and a clear value proposition built around the region's 24/7 emergency and ICU capability.
• Keep referral-facing channels current and working: the rDVM section of the website, rVetLink headers and referral reports, and the collateral the referral manager carries into practices.
• Alongside the CT Referral Manager, continuing education with doctor-facing events, tracking registration against target from the day the event is announced.
• Track referral volume and revenue by referring practice and by specialty, name the practices that are growing and the ones slipping, and adapt outreach to the pattern in the data.

• Confirm and socialize a monthly content calendar in advance, built from the region's real activity: events and doctor dinners, apprenticeship…