Marketing Lead Specialist
Listed on 2026-07-10
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing, Event Manager / Planner, Marketing Communications
Marketing Lead Specialist
This role sits at the center of that experience—leading how we bring our safety innovations to life through customer events, technical demonstrations, and industry showcases.
You will play a critical role in transforming complex engineering solutions into compelling customer experiences that strengthen relationships, influence decisions, and position Autoliv as a trusted technology partner.
Lead Customer Events & Technical Showcases- Plan and deliver high-impact customer events, executive demonstrations, and trade shows.
- Design engaging, end-to-end customer experiences—from concept through execution.
- Own event strategy, messaging, and run of show.
- Help translate complex engineering concepts into clear, compelling customer stories.
- Partner with Engineering, Advanced Technical Sales, and Business Units to highlight key technologies.
- Create narratives that showcase innovation and customer value.
- Build and manage a portfolio of customer events and industry engagements.
- Establish priorities and monitor effectiveness.
- Gather feedback from customer interactions.
- Ensure insights inform product development and strategy.
- Bachelor’s degree in Business, Engineering, or a related field;
Master’s preferred. - 5+ years in B2B marketing, product marketing, or technical marketing.
- Experience in customer engagement, events, or experiential marketing.
- Experience working cross-functionally in a matrixed environment.
- Background in automotive, industrial, or technology-driven industries.
- Attractive compensation package.
- Recognition awards, company events, university discount options and many more perks.
- Gender Pay Equality.
Autoliv is proud to be an equal opportunity employer. Autoliv does not discriminate in any aspect of employment based on race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Autoliv does business.
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