VP - Sales & Merchandising

Vice President, Sales & Merchandising, East Coast

About Grocery Outlet:

• Our Mission:
  Touching lives for the better
• Our Vision:
  Touching lives by being the first choice for bargain-minded consumers in the U.S.
• Our Values & Behaviors:
  Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service

About the Team:

Our Sales and Merchandising team's mission is to build a strong foundation of Independent Operator talent, coach and develop our Independent Operators, and assist their efforts in maintaining overall productivity and success in their store. Our team is collaborative and authentic as we promote open and respectful relationships between Independent Operators and Grocery Outlet. Successful members of our team use their analytical ability and drive to complete store operations projects on time and provide excellent customer service to team members, GOI employees, operators, and vendors.

About the Role:

As the Vice President, Sales & Merchandising, East Coast, you will serve as the senior business leader for Grocery Outlet's East Coast region, responsible for driving sales, merchandising, operational execution, and overall market performance. You will lead and develop a team of Directors of Sales and Merchandising (DSM) and Sr. Directors of Sales & Merchandising (Sr. DSM) and ensure they are effectively supporting Independent Operators (IOs) in improving store performance, profitability, merchandising standards, and overall execution.

You will operate with the scope and influence of a regional General Manager, translating enterprise strategy into a clear East Coast execution plan. You will work cross-functionally with Merchandising, Inventory Planning, Finance, Supply Chain, Marketing, Real Estate, Store Operations, and other key partners to identify opportunities, remove barriers, and drive operational excellence across the region.

You will need to balance strategic leadership with hands-on execution, assessing business performance, developing regional priorities, influencing senior stakeholders, and ensuring strong execution in the field. This role requires a leader who can balance enterprise priorities with regional needs, build alignment across functions, and create a consistent operating rhythm that improves sales, profitability, operator success, and the customer experience. The VP of Sales & Merchandising will report to SVP of Sales & Merchandising.

Responsibilities Include:

• Regional Strategy & Business Ownership
• Sales, Merchandising & Operational Execution
• Independent Operator Support & Performance
• Cross-Functional Leadership & Operational Excellence
• Team Leadership & Development

About the Pay:

• Base Salary Range: $180,000 - $200,000 Annually
• Annual Bonus Program
• Equity
• 401(k) Profit Sharing
• Medical, Dental, Vision & More!
• Final compensation will be determined based upon experience and skills and may vary based on location.

About You:

• 10+ years of progressive grocery, retail, sales, merchandising, or field operations leadership experience.
• 5+ years of experience leading multi-unit, regional, or enterprise-level teams in a complex retail environment.
• Ability to thrive in a fast-paced start up like environment
• Strong business ownership mindset with the ability to operate like a regional General Manager.
• Deep understanding of grocery retail, store operations, merchandising execution and inventory management and planning. Operator/franchise-style business model experience a plus.
• Proven ability to drive sales growth, profitability, operational excellence, and customer experience improvements across a geographically dispersed region.
• Strong financial acumen with experience interpreting financial statements, performance scorecards, sales trends, margin performance, and operational metrics.
• Demonstrated ability to work cross-functionally with senior leaders across merchandising, inventory planning, supply chain, finance, marketing, real estate, and operations.
• Strong coaching and leadership capability with experience developing senior field leaders and building high-performing teams.
• Ability to influence through relationships, credibility, business insight, and clear communication.
• Comfortable operating at both the strategic and tactical level, from building regional strategy to getting close to store-level execution.
• Strong decision-making, problem-solving, and change leadership skills.
• Executive presence with the ability to communicate effectively with senior leadership, Operators, cross-functional partners, and field teams.
• Collaborative, practical, and hands-on leadership style with the humility and credibility to build trust across the organization.
• Bachelor's degree in business or related field preferred, or equivalent combination of education and experience.
• Willing and able to travel regularly across the East Coast region and to Grocery Outlet's Store Support Center in the San Francisco Bay Area as needed.