Product Marketing Specialist – Signal Conditioners, I​/O, and Light

Product Marketing Specialist – Signal Conditioners, I/O, and Light

Job Summary

Supports the development and execution of marketing strategies for Core Business Automation – Product Marketing Components, with a strong focus on new product introductions, sales enablement, digital promotion, pricing, and competitive positioning. This individual contributor role reports to the Supervisor Product Marketing – Automation Components and collaborates closely with internal stakeholders, sales teams, and distribution partners to drive awareness and adoption of products with the Signal Conditioners, I/O, and Light portfolio.

• Assist the Supervisor of Product Marketing in the planning and execution of marketing initiatives for assigned product lines.
• Plan, execute, and manage targeted marketing campaigns that drive product visibility and engagement across digital platforms, social media, and GTM channels.
• Coordinate and support new product introductions, ensuring timely and effective communication with internal and external stakeholders.
• Develop and maintain sales enablement tools such as product briefs, presentations, brochures, and digital assets to support sales efforts.
• Design and execute digital promotional strategies that enhance product visibility through online advertising, partner websites, and digital product features.
• Lead efforts in social media marketing to build brand and product awareness across platforms.
• Deliver product training to internal teams, distributors, and customers, focusing on product features, benefits, and applications.
• Conduct competitive research to monitor market trends and competitor activity, providing insights to guide product development, positioning, and strategy.
• Drive pricing and quotation activities by setting competitive pricing structures, analyzing market trends, and reviewing special pricing requests.
• Collaborate with cross-functional teams to ensure consistent messaging and alignment with broader marketing goals.
• Participate in trade shows and industry events focusing on lead generation activities.
• Maintain effective communication and working relationships with internal stakeholders, including the Headquarters Business Units, Core Business Automation Product, and local sales teams.
• Demonstrate initiative by understanding what actions need to be taken and completing the required tasks while seeking the perspective of others as required.
• Demonstrate an honest and forthright presence by taking responsibility for your own mistakes and not blaming others, and by doing what you commit to doing.
• Work as a team player to make a difference within the business and express gratitude and appreciation to others who have provided information, assistance, or support.
• Readily handle change through taking advantage of lifelong learning opportunities and being open minded and curious in the face of new challenges.
• Other duties as assigned by manager

• Bachelor’s degree or above in Marketing, Business Administration, or Engineering degree preferred or equivalent technical work experience.
• Experience in product marketing, sales enablement, and digital marketing within a B2B environment.
• Ability to grasp technical concepts in automation and electronics and convert them into engaging marketing content for diverse audiences.
• Ability to conduct market and competitive research and synthesize findings into actionable insights.
• Familiarity with analog and I/O components used in industrial automation systems, such as signal conditioners, analog input/output modules, and sensors preferred.
• Proficient use of Microsoft Office:
  PowerPoint, Word, Excel
• Excellent written and verbal communication skills.

• 10–20% travel required, including occasional overseas travel.
• Must be able to sit and/or stand for extended periods (2–4 hours at a time).
• Must be able to work on a computer for extended periods (up to 4 hours at a time).
• Must be able to travel via automobile, train, or plane for up to 10 hours.
• Must be able to communicate effectively in verbal and written English.
• Regular and on-time attendance.
• This is a hybrid position unless otherwise specified requiring 3 days in the…