Manager, Product Marketing – Power Reliability

Manager, Product Marketing – Power Reliability

Middletown, Pennsylvania

Job Summary

The Manager, Product Marketing
- Power Reliability is responsible for leading the Product Marketing function for Phoenix Contact USA's Power Reliability business. This position provides direct leadership, coaching, and strategic direction to a team of Product Marketing Managers responsible for industrial power supplies, DIN rail UPS systems, energy storage solutions, electronic circuit protection, and related power reliability products. Working closely with the Director, Power Reliability, the Manager, Product Marketing – Power Reliability ensures alignment between business strategy, portfolio management, go-to-market execution, and customer needs.

The role is accountable for developing talent, driving portfolio growth initiatives, improving commercialization effectiveness, and establishing best practices that enable sustainable business growth. The successful candidate combines strong leadership capabilities with expertise in product marketing, market analysis, product portfolio management, and industrial automation markets.

Key Responsibilities

• Lead, coach, and develop a team of Product Marketing Managers and Senior Product Marketing Managers.
• Establish clear performance expectations, accountability standards, and individual development plans.
• Build succession plans and talent development strategies to strengthen organizational capability.
• Hire, onboard, and develop future product marketing talent.
• Foster a culture of accountability, customer focus, collaboration, and continuous improvement.
• Serve as a mentor and escalation point for complex portfolio, market, and business decisions.
• Create alignment across multiple product families, market segments, and cross-functional teams.
• Partner with Product Marketing Managers to develop and execute portfolio growth strategies.
• Lead portfolio planning activities and support long-term business strategy development.
• Conduct regular portfolio reviews and business performance assessments.
• Ensure portfolio roadmaps align with business objectives, customer needs, and market trends.
• Review and challenge strategic assumptions, investment priorities, and market opportunities.
• Guide teams in identifying market trends, emerging technologies, competitive threats, and growth opportunities.
• Facilitate product lifecycle decisions, including new product introductions, portfolio rationalization, and end-of-life planning.
• Develop and strengthen organizational capabilities in market intelligence, portfolio management, and strategic planning.
• Provide strategic oversight of product positioning, value propositions, pricing strategies, and commercialization plans.
• Drive consistent execution of go-to-market processes across the organization.
• Ensure successful launch planning and commercialization of new products.
• Review market segmentation strategies and customer engagement approaches.
• Oversee development of sales enablement tools, product training, and competitive intelligence resources.
• Promote adoption of best practices that improve sales effectiveness and customer engagement.
• Champion Voice of Customer initiatives and ensure insights are incorporated into portfolio and market strategies.
• Support strategic customer engagements, executive customer meetings, industry events, and trade associations.
• Collaborate with sales leadership to identify unmet customer needs and market opportunities.
• Monitor portfolio performance across revenue, profitability, market share, and growth objectives.
• Support annual planning, forecasting, and budgeting activities.
• Review demand forecasts, market outlooks, and business assumptions developed by Product Marketing Managers.
• Evaluate investment opportunities and facilitate prioritization of product and portfolio investments.
• Identify business risks, opportunities, and corrective actions required to achieve financial and strategic objectives.
• Assess and communicate the financial impact of portfolio decisions, pricing actions, and growth initiatives.
• Serve as the primary product marketing representative across Engineering, Sales, Operations, Supply Chain, and Marketing.
• Ensure alignment between…