DATA ANALYST

Job Title: Data Analyst

Job Type: (Remote)

The Data Analyst — Marketing Analytics is responsible for analyzing marketing, customer, campaign, and sales data to measure marketing performance and support data-driven decision-making. This position develops reports and dashboards, evaluates campaign effectiveness, analyzes customer behavior, monitors marketing KPIs, and provides actionable insights to improve customer acquisition, engagement, retention, and marketing performance.

• Collect, clean, analyze, and interpret marketing and customer data from multiple sources.

• Analyze marketing campaign performance across digital, social media, email, search, advertising, and other channels.

• Develop and maintain marketing dashboards, reports, and performance scorecards.

• Track and analyze key marketing KPIs such as leads, conversions, customer acquisition cost, return on ad spend, engagement, retention, and revenue contribution.

• Analyze customer acquisition funnels and identify opportunities to improve conversion rates.

• Perform customer segmentation based on demographics, behavior, purchasing patterns, engagement, or other relevant characteristics.

• Analyze customer journeys and identify trends across acquisition, conversion, engagement, and retention stages.

• Measure campaign effectiveness and compare performance across channels, audiences, campaigns, and time periods.

• Conduct cohort analysis to evaluate customer retention, engagement, and lifetime value.

• Perform marketing attribution analysis to understand the contribution of different channels and touchpoints.

• Conduct A/B testing and analyze results to evaluate marketing campaigns, messaging, offers, landing pages, and customer experiences.

• Develop SQL queries to extract and analyze marketing, customer, sales, and campaign data.

• Integrate data from CRM, marketing automation, advertising, web analytics, sales, and other business systems.

• Validate marketing data and investigate discrepancies, missing data, and tracking issues.

• Develop automated reporting processes to improve the efficiency and accuracy of marketing analytics.

• Analyze website, mobile application, email, social media, and digital advertising performance where applicable.

• Monitor marketing spend and analyze campaign costs, revenue, and return on investment.

• Support marketing forecasting, budget planning, and performance projections.

• Conduct competitive, market, and customer trend analysis using available data.

• Identify patterns and insights that can support marketing strategy and campaign planning.

• Translate analytical findings into clear recommendations for marketing teams and business leaders.

• Present marketing performance insights through dashboards, reports, presentations, and data visualizations.

• Collaborate with Marketing, Sales, Finance, Product, Customer Success, and Data/IT teams.

• Maintain data definitions, reporting methodologies, KPI calculations, and analytical documentation.

• Support data governance, privacy, security, and responsible use of customer information.

• Identify opportunities to improve marketing measurement, data quality, reporting, and analytical processes.

• Bachelor's degree in Marketing Analytics, Data Analytics, Statistics, Business, Economics, Mathematics, Computer Science, or a related field.

• 2–5 years of experience in marketing analytics, data analysis, business intelligence, or a related analytical role.

• Strong SQL skills and experience working with marketing and customer datasets.

• Experience with marketing analytics and reporting tools.

• Proficiency with Microsoft Excel and data visualization platforms such as Power BI, Tableau, or Looker.

• Strong understanding of marketing metrics, customer funnels, conversion analysis, and campaign…