Sales Manager – Home Improvement & Commercial Coatings

Sales Manager – Home Improvement & Commercial Coatings

Warrior Epoxy, LLC is looking for an experienced Sales Manager to take ownership of our sales operation and help build the next stage of our company.

This is not a desk-only management position. Initially, you will operate as a player-coach
—personally running opportunities and closing business while developing the processes, accountability, and sales team necessary to scale.

We want someone who understands how to turn leads into appointments, appointments into proposals, and proposals into signed projects—and who can eventually teach a team to do it consistently.

• Personally run and close residential and commercial sales opportunities
• Manage the sales pipeline from new lead through signed contract
• Build and improve sales processes, presentations, scripts, follow-up systems, and closing procedures
• Monitor lead response time, appointments, proposals, close rate, average ticket, pipeline value, and revenue
• Maintain accurate CRM pipeline management and sales forecasting
• Develop systematic follow-up for unsold estimates and older opportunities
• Develop new business through referrals, networking, builders, contractors, property managers, commercial accounts, and other relationships
• Recruit, onboard, train, and develop sales representatives as the department grows
• Conduct sales coaching, ride-alongs, pipeline reviews, and performance reviews
• Establish individual and team sales targets and accountability
• Work with marketing to evaluate lead quality, campaigns, offers, and lead sources
• Coordinate sold projects with Operations for a clean sales-to-production handoff
• Maintain pricing discipline and help protect project profitability
• Report sales performance, forecasts, opportunities, and challenges directly to ownership

We’re looking for someone who knows how to sell and knows how to make other salespeople better.

The right candidate is competitive, accountable, organized, comfortable with numbers, and capable of operating independently.

You should be equally comfortable meeting a homeowner at their property, presenting to a commercial customer or contractor, reviewing a sales pipeline, coaching a salesperson, and personally closing a high-value opportunity.

Experience in high-ticket residential or commercial sales is strongly preferred. Relevant backgrounds may include:

• Home improvement
• Roofing
• HVAC
• Remodeling
• Flooring or concrete coatings
• Windows and doors
• Restoration
• Garage improvement
• Construction services
• Other high-ticket outside or in-home sales

Concrete coatings experience is helpful but not required. We can teach an exceptional sales leader our products and systems.

Your objective is not simply to maintain existing sales.
Your objective is to build a scalable, predictable sales department.

Success means:

• Increasing profitable revenue
• Improving lead response and follow-up
• Increasing conversion and close rates
  
  Building a disciplined and accurate CRM pipeline
• Creating reliable sales forecasting
• Developing repeatable sales processes
• Recruiting and developing productive sales representatives
• Building a strong culture of sales accountability
• Reducing the company’s dependence on owner-led selling

Estimated Total Compensation: $80,000–$150,000+ annually

Compensation is expected to consist of a competitive base salary plus performance-based variable compensation
, which may include personal sales commissions, team performance incentives, and bonuses.

The advertised compensation range represents estimated total earning potential and is not a guaranteed base salary. Actual compensation will depend on experience, responsibilities, and performance.

Strong performance will be rewarded accordingly.

• Proven sales success, preferably in high-ticket outside, in-home, construction, or home-services sales
• Demonstrated ability to personally close business
• Sales leadership, coaching, or team-development experience
• Strong understanding of pipeline management and sales KPIs
• Experience using CRM systems and maintaining sales-process discipline
• Strong presentation, communication, negotiation, and objection-handling skills
• Organized,…