Director, Social Media

Position Overview

Sr. Manager, Social Media

Midvale, UT

On‑Site

486

0

mophie is the most trusted name in mobile power, a brand built on fifteen years of innovation inside the Apple ecosystem. As a ZAGG brand, mophie is entering an ambitious new chapter: rebuilding its brand from the ground up, deepening relationships with the most passionate Apple users on the planet and building a social presence worthy of the products we make.

We are headquartered in Salt Lake City and move at startup speed with enterprise resources.

mophie's social media presence is being rebuilt with intention — and this hire is the person who builds it. This is not a channel management role. It is a content marketing role with social as its primary expression. The Senior Manager of Social Media will help shape mophie's voice and bring it to life across every platform — translating brand strategy into premium, authentic content that connects with consumers who care deeply about the products they carry every day.

You will work at the intersection of brand marketing and ecommerce, pushing and pulling levers that serve both. You will help shape mophie's voice and visual identity across social — and be the primary vessel through which that voice reaches consumers every day. You will build the influencer and UGC ecosystem from scratch, develop the organic Tik Tok strategy that supports Tik Tok Shop, and bring a relentless creative curiosity to every piece of content that goes out under the mophie name.

Content Strategy & Creation

• Own mophie's content strategy across Instagram, Tik Tok, You Tube, Pinterest, and Facebook — with a clear point of view on what each platform demands and how each serves the broader brand and business.
• Develop and execute a content calendar that balances brand storytelling, product education, cultural relevance, and commerce — without ever feeling like advertising.
• Be a hands‑on creator and creative director: concepting, scripting, shooting, editing, and publishing content — not just briefing others to do it.
• Bring a premium, authentic, and differentiated creative sensibility to every post, story, reel, and short‑form video. mophie is not a commodity brand and the content should never feel like one.

• Demonstrate deep, platform‑specific fluency — you understand the algorithm, the culture, the format, and the audience of each platform independently, and you tailor content accordingly.
• Build and own mophie's organic Tik Tok strategy, including content formats, posting cadence, trends integration, and the connective tissue between organic content and Tik Tok Shop.
• Develop You Tube as a long‑form storytelling and product education channel — with a strategy that builds subscribers and supports both brand and search.
• Drive Instagram as mophie's primary lifestyle and community platform, with a clear aesthetic, consistent voice, and strong engagement mechanics.

• Build mophie's influencer and micro‑influencer program from scratch — identifying the right creators, structuring partnerships, managing relationships, and measuring impact.
• Define tiered outreach strategies that serve both core consumers (Apple power users, mobile professionals) and lifestyle outreach audiences — and select creators who authentically bridge both.
• Develop briefing, content review, and performance tracking processes that scale as the program grows without losing authenticity.
• Stay current on creator trends, platform monetization shifts, and the evolving influencer landscape — and bring proactive recommendations to leadership.
• Build a UGC engine that turns mophie's most passionate customers into content contributors — identifying, curating, repurposing, and amplifying real customer content across owned channels.
• Develop the systems and incentives that encourage high‑quality UGC at scale — reviews, reposts, hashtag campaigns, and community challenges.
• Partner with the Ecommerce team to integrate UGC into the DTC site experience, product pages, and email flows.

• Work closely with Brand Marketing to ensure…