Senior Director, Performance Marketing

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Position: Senior Director, Performance Marketing

Location: Midvale, UT

Job : 108

# of Openings: 0

Location: Midvale, UT, 84047

Company: mophie

Employment Type: Full-Time

Reports to: Chief Marketing Officer, mophie

mophie is the most trusted name in mobile power — a brand built on fifteen years of innovation inside the Apple ecosystem. As a ZAGG brand, mophie is entering an ambitious new chapter: rebuilding direct-to-consumer business from the ground up, deepening relationships with the most passionate Apple users on the planet, and scaling a performance marketing engine that can compete at the highest level.

We are headquartered in Salt Lake City and move at startup speed with enterprise resources.

This is a senior leadership role at the center of mophie's DTC growth strategy. You will inherit a live channel portfolio, a real budget, and a mandate to drive measurable, profitable growth across DTC and marketplace channels. Working closely with the CMO, you will help define the team, the tools, and the operating model that scales mophie's performance marketing function — while remaining deeply hands‑on in the day‑to‑day execution.

The priorities are clear: define channel‑level strategies that ladder up to the overarching DTC strategy, optimize for the right channel mix, and maintain rigorous reporting accuracy at every level. Scale and profitability are the scoreboard.

• Define paid performance strategies across all active channels — Marketplace Media, Dotcom Media, Affiliate, and Partnerships — with a clear view of how each channel contributes to overall DTC goals.
• Explore emerging and inactive channels (Tik Tok, Reddit, Stack Adapt, Criteo), build data‑backed cases for activation or deprioritization, and bring recommendations to leadership.
• Own budget allocation and optimization cadence across the channel portfolio, with a focus on finding and scaling the optimal channel mix.
• Be hands‑on in the platforms. You know how to build a campaign, read an auction, and pull a report yourself — and you expect the same of your team.

• Marketplace Media
• Dotcom Media
• Affiliate Media
• Partnerships
• Amazon (US & Canada)
• Amazon DSP
• Walmart 1P / 3P
• Walmart DSS Google
• Bing/Microsoft
• Meta
• Snap
• Tik Tok
• Reddit
• Stack Adapt
• Criteo
• The Reward Collection
• Valuedynamx
• Rakuten
• Commission Junction (+ smaller affiliates)
• Cardlytics

• Own a tight performance marketing P&L by channel, with visibility to contribution margin at the SKU level.
• Set and hold CAC, ROAS, and contribution targets per channel — and make real‑time decisions when campaigns go off‑track.
• Partner with Finance and Ecommerce to ensure attribution models accurately reflect the business, not just platform‑reported metrics.
• Flag and resolve margin leakage proactively — whether it's an inefficient affiliate, a high‑ACoS Amazon placement, or a Meta campaign dragging blended ROAS down.

• Partner with the CMO to build an in‑house performance marketing team — starting lean and scaling with the business.
• Play an active role in defining team structure, role requirements, and the balance between in‑house capability and agency support.
• Select, manage, and hold accountable external agency and contractor relationships — especially for paid channel execution, creative testing, and CRO/landing page optimization.
• Build a team culture of deep channel ownership — every person on this team should know their channel cold: the mechanics, the levers, and the numbers. Reporting to leadership means reporting accurate KPIs, not platform‑flattering ones.

• Define the measurement stack: attribution methodology, reporting cadence, and KPI hierarchy from channel‑level up to CMO and CEO dashboards.
• Partner with the Director of Analytics to move from last‑click to incrementality‑based attribution over time.
• Produce weekly and monthly performance recaps that are direct, data‑grounded, and decision‑oriented — not summary documents.

• Work closely with Product Marketing to align campaign timing, creative briefs, and channel priorities.
• Partner…