TikTok Shop - Account Manager

Overview As an Account Manager for Tik Tok Shop in Italy, you will own a portfolio of strategic merchants and drive growth within Tik Tok's unique social commerce ecosystem. You will design and execute plans across assortment, content, pricing, and campaigns, while managing revenue and GMV targets. You’ll build scalable playbooks and dashboards to boost partner success and work cross-functionally to improve merchant and user experiences.

This role sits at the heart of Tik Tok’s fast-growing Italian business, offering exposure to category launches and merchant initiatives that shape the local e-commerce landscape.

Benefits Source and onboard high-potential Italian merchants and establish long-term partnerships

Design and execute growth plans covering assortment, content, creators, pricing, logistics, and campaigns

Own revenue and GMV targets, driving performance through data, experiments, and iteration

Create scalable playbooks, dashboards, and workflows to improve productivity at scale

Collaborate with Product, Ops, Marketing, Creator, and Policy teams to enhance merchant and user experience

Analyze market trends and category performance to identify growth opportunities

Lead internal projects such as category launches, merchant campaigns, and B2B initiatives

Support the development of Tik Tok Shop’s ecosystem in Italy Responsibilities Ability  to influence and build trust with merchants and internal stakeholders

Results‑driven with a strong commercial mindset and track record of hitting targets

Analytical and data‑driven with capability to translate insights into action

Thrives in ambiguity and moves quickly in a changing environment

Fluent in Italian and English; comfortable in a global, cross‑cultural team
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