Creative Director - EdTech; French fluent

Position: Creative Director - EdTech (French fluent )
Creative Director – EdTech (French fluent)
What if your next playground was transforming a massive Personal Brand ecosystem into a global, iconic Company Brand? What about challenging the status quo of an entire industry and building a brand you can be proud of, and that will help millions of people?
Then you’ll love this. We’re not looking for a "Social Media Manager" to follow a calendar. We’re looking for a Creative Director (Brand & Content). Someone who understands that to win today, you don't just need content, you need a Movement. You will have the freedom to propose bold, unconventional concepts and the resources to bring them to life immediately.
We need a strategist who will bridge the gap between David Laroche’s personal influence and Paradox’s institutional power.
A Brand Architect, capable of orchestrating a complex dual‑strategy: scaling a personal brand while simultaneously building a standalone Company Brand that outlasts its founder.
A Creative Disruptor, you hate "best practices" because they lead to average results. You constantly hunt for the "Purple Cow", the angle, the format, or the story that no one else is daring to tell.
A "Doer" with Taste, you don't just float ideas in a meeting room. You script them, you drive them, and you ship them.
This is a full‑time position, carried out remotely or from our beautiful offices in Dubai or Lisbon. French and English fluency is required.
About Paradox
At Paradox, we are convinced that greatness is trainable. We want to empower people at scale by leveraging cutting‑edge technologies like AI, crafting user experiences with outstanding aesthetics.
We do that by merging:

Human Intelligence (coaches, peers, and mentors)
Structured Intelligence (protocols, mental models, rituals)
Technological Intelligence (AI personalization, feedback loops, adaptive journeys)

to create one seamless ecosystem:
Paradox OS.
Our Beliefs
We believe self‑help is broken. Most learning platforms are used the same way: consuming generic theories, getting quick highs, ending with no real change. At Paradox, we believe people deserve more. More than content, more than motivation. They deserve a system that knows them – one that adapts, challenges, and grows with them.
We believe that every human learns differently, and that technology can do more than entertain or save time. It can translate insight into transformation, through AI personalization, lean experimentation, and deep psychological understanding.
Because learning shouldn’t just make you feel inspired for a day, it should change how you live, think, and create.
Our Vision
At Paradox, we want to reinvent how people grow. We build the Operating System for Greatness – not another course or coaching app, but an ecosystem that lives beyond any individual.
Your Mission 🚀
Transform a "Personal Brand" into a "Top‑Tier Media". You lead the Content Factory by creative authority, not administrative management. Your goal is to produce content that is so good, unique, and aligned with our values that it makes our competitors look outdated.
Your 4 Major Responsibilities

Architect the "Dual‑Brand" Strategy
Build a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.
Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the "Self‑Help" industry.
Define distinct, sharp editorial lines for each platform:
Depth & Search for You Tube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for Linked In.
Radical Concepting & End‑to‑End Delivery – take responsibility for the entire production chain by writing the hooks, storyboarding the narrative, and ensuring the final cut matches the vision.
Deliver what you pitch: if your concept requires a specific motion designer, a drone operator, or a niche expert, you find them, hire them, and onboard them to bring the vision to life.
Treat David as the "Actor" on set: you ensure scripts, set, and direction are flawless so he can just show up, perform, and leave without any mental load, trusting to handle every detail of the final output.
Command the Content Factory –…