Job Description & How to Apply Below
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. In particular, Publicis Sapient Italy is recognized as a center with dedicated focus on experience, transportation and mobility, luxury and service design working across all Publicis Sapient's locations to provide practices, capabilities and talent pool to accelerate our clients' businesses through designing the products and services their customers truly value.
Overview
Job Description
As a Visual Design Lead, you will drive the visual identity and creative direction of complex digital products and brand systems, translating strategic vision into compelling visual languages that resonate with users and elevate business value.
You combine deep craft expertise with strategic thinking, leading visual design work streams on enterprise programs while maintaining an obsessive attention to detail and quality. You understand how to build cohesive brand systems that scale across digital touchpoints—from brand strategy and identity to design systems, UI components, and digital content pipelines.
You're comfortable presenting work to senior stakeholders, defending creative decisions with clarity and confidence, and challenging the status quo when it serves the work. You embrace AI-driven methodologies and new tools as opportunities to push what's possible, not threats to craft.
We're looking for people who are experts in their field, passionate about visual excellence, excited by the intersection of brand and product, and energized by working with smart people to solve the toughest creative challenges.
Your Impact & Responsibilities
Lead visual design strategy and execution across digital transformation programs, defining visual languages that align brand identity with product experience
Own end-to-end brand and product visual systems, from strategic brand positioning to atomic design system implementation, ensuring consistency and scalability across all digital touchpoints
Present and defend creative work with confidence and storytelling clarity, engaging clients and stakeholders through compelling narratives that connect creative decisions to business outcomes
Mentor and guide visual design teams, establishing craft standards, providing creative direction, and fostering a culture of excellence and continuous improvement
Collaborate with cross-functional teams—UX designers, developers, creative technologists, strategists, content creators, 3D Artists—to deliver integrated, experience-driven solutions that balance aesthetics, usability, and technical feasibility
Leverage AI-powered pipelines for content creation, brand asset generation, and visual exploration, staying at the forefront of AI-driven design methodologies
Challenge conventional approaches, questioning tools, processes, and methodologies when they limit creative potential or delivery excellence
Drive business development by identifying opportunities within client engagements, contributing to RFPs and pitches with compelling creative concepts
Define and track design quality KPIs, ensuring visual outputs meet the highest standards and demonstrate measurable impact on user engagement and business metrics
Who You Are
8+ years of visual design experience in digital products, brand systems, or service design, with at least 2 years leading teams or major creative work streams
Obsessed with craft and detail—you have a relentless eye for typography, color, composition, hierarchy, motion, and the micro-interactions that elevate good design to great
Strong portfolio showcasing exceptional visual design work across branding, digital products, and systematic design approaches, with demonstrated experience working with multinational corporations across multiple sectors
Expert knowledge of design and AI tools
Knowledge of design system practices, including tokenization, component…
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