Amazon Retail Manager - maternity cover

Position: Amazon Retail Manager - 9 month maternity cover
Position Title:

Amazon EU Retail Media Activation Manager

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Hybrid: 2 days in the office, 3 days remote
Employment: 9 month maternity cover - Full Time

It takes great people to achieve greatness. People who care about making things better For Those Who Make The World™. Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more.

As the Amazon EU Retail Media Activation Manager at Stanley Black&Decker, you’ll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to the Marketing Director. You’ll be responsible for both building the media strategy and executing advertising campaigns in collaboration with the media agency to drive sales and increase brand visibility on Amazon’s retail platform. Define the key media strategic pillars and objectives for each brand and market.
Develop and execute the paid media strategy: in collaboration with the media agency, Amazon Ads and the local e-trade marketing team, develop and execute the paid media strategies at brand & market levels, as well as for the strategic levers (Sponsor Ads and DSP – Demand-Side-Platform) for each brand.
Define the media budget: work on the overall budget allocation (brand, market, strategic levers), allocate the right resources at the right place depending on future growth and to ensure maximum Return On Investment (Ads spends vs. Ads sales), and campaign improvements.
Implementing comprehensive advertising strategies to promote our products and brands on Amazon’s retail platform.
Collaborating with the etrade Marketing Managers to ensure that the EU media strategy is implemented correctly and effectively in local markets. Supporting each local market with the media activation. Evaluating and providing operational recommendations aligned with the local market’s needs.
Hold a university degree (Bachelor or Master’s) in marketing, advertising, business, or related field.
~3 + Experience in Digital Marketing, Analytics, Campaign Management with a focus on digital innovation.
~ Understanding of the media marketplace dynamics, especially within Amazon, and a background in Search, Display, Programmatic and Social advertising.
~ Amazon Advertising Console, Excel) and experience with data visualization tools (e.g. : Power BI) preferred.
~ Proven experience managing advertising campaigns on Amazon’s retail platform, with a strong understanding of Amazon Advertising products (e.g., Sponsored Products, Sponsored Brands, Amazon DSP).
~ Excel in collaborative and cross-functional work within a global organization.
~ Fluent in business English.

You care about quality at every level. You love to learn and grow and be acknowledged for your valuable contributions. A doer mentality couple with the drive to get things done under time pressure.
A robust sense of ownership and the ability to manage multiple projects simultaneously while keeping focus on the key priorities.
More than a driving force in outdoor power equipment. xpavfwm More than a global leader in industrial.