Digital Sales Manager

We are the leading Tech Company in Europe, supporting digital innovation for over 45 years. We are committed to bringing digital technology into every business. How? By putting customers first and becoming the go-to partner for professionals, small, medium and large companies, offering customised solutions and services to optimise business processes, from HR and customer relations to e-invoicing and digital payments.

At PROFESSIONAL, we actively support the digital transformation of professional studios, with a specific focus on accountants and payroll consultants. We offer a wide range of integrated solutions designed to optimize every aspect of practice management, automate processes, reduce costs, and improve the quality of the services we provide to our clients. We are constantly working to develop new features and integrate our solutions with the most innovative technologies to match the needs of an ever-changing market in the best possible way.

We are looking for a Digital Sales Manager to lead a complex digital sales organization across three interconnected streams:
Outbound Campaign-based Sales/inside Sales, Specialist/Collaborative Sales, and Digital Self-service Channels. You will drive performance across telesales campaigns, specialist support to field sales, and online sales channels, ensuring efficiency, conversion, and continuous  this role, you will combine a strong analytical and data-driven mindset with managerial leadership, overseeing both internal teams and external partners within a highly performance-oriented  particular, you will:

Lead a structured sales organization across multiple locations (Milan, Bologna, Tuscany).Directly manage a layer of team leaders (manager of managers) responsible for operational teams.

Drive sales performance through outbound campaigns, managing the full funnel (contacts, conversion, productivity, ROI).Oversee external vendors and telesales providers, ensuring efficiency, quality, and alignment with internal standards.

Implement and monitor a data-driven sales model, leveraging KPIs, dashboards, and analytics to optimize performance.

Strengthen a collaborative selling model, working closely with other sales channels to increase share of wallet.

Develop team capabilities, particularly among junior managers, bringing structure, discipline, and scalable processes.

What skills are we looking for?

Degree in Business, Economics, Engineering, or equivalent.
8–10 years of experience in sales management roles, preferably within:

Digital sales / inside sales / telesales;

Structured outbound campaign environments;

B2B contexts with high-volume, fragmented customer bases (SMBs / prosumers).Proven experience as a manager of managers, leading structured teams.

Strong experience in sales funnel management, campaign performance, and conversion optimization.

Advanced analytical capabilities and strong data-driven mindset: ability to define KPIs, analyze performance, identify patterns, and drive continuous improvement.

Experience managing external vendors and outsourced sales teams.

Exposure to digital/self-service sales channels (e-commerce, online funnels) is a plus.

Ability to work across different sales models: efficiency-driven outbound and collaborative selling.

Fluent English and Italian.

Skills are important, but they are not enough. We seek individuals who, thanks to their growth mindset, view every challenge as an opportunity for growth and who embody the soft skills that set us apart, bringing our values to life.

ENTREPRENEURSHIP - is the engine that drives us to excel, innovate and challenge ourselves for our own success and that of our company. We are proactive, responsible and customer- centric, always ready to question the status quo and achieve extraordinary results.

INNOVATION - is the guiding light that illuminates our path as we move through an environment full of different experiences, knowledge and perspectives. We are not afraid of making mistakes; we work in an environment that is fertile for the development of innovative solutions.

INCLUSION - is the sentiment that guides our relationships amongst individuals, each of whom has a different history and…