Social Media Specialist

FCP Euro is seeking a highly skilled and motivated Social Media Specialist to join our marketing team. This position will help grow and evolve FCP Euro’s social media presence through engaging, informative, and culturally relevant content that strengthens our brand, deepens engagement with automotive enthusiasts, and supports broader marketing and business goals.

FCP Euro is the trusted home and online destination for European car owners and professionals. Family-owned since 1986, our mission is to make European vehicle ownership more enjoyable and enduring by delivering the highest quality parts, knowledge, and support people can rely on. At FCP Euro, we exist to empower owners and professionals with the confidence and support to care for their European cars properly.

That commitment has made us more than a retailer, but a long-term partner for those who value quality, expertise, and trust throughout the life of their vehicle.

• Develop and evolve platform-specific social media strategies across Instagram, Facebook, Tik Tok, Linked In, Reddit, and emerging platforms
• Define channel objectives, publishing cadence, content mix, audience engagement strategies, and testing opportunities
• Use historical performance data, trends, and platform insights to guide future content direction and channel growth
• Continuously identify opportunities to improve engagement, reach, and overall social performance

• Own the Social Media Calendar within , maintaining a clear rolling 45-day view across all channels
• Manage the end-to-end publishing workflow across all platforms to ensure content is reviewed, approved, scheduled, and published on time
• Coordinate cross-functionally to ensure social content reflects all key areas of the business including campaigns, events, partnerships, recruiting, customer experience, and company culture
• Maintain and optimize all platform bios, profile images, links, and CTAs to support current business initiatives and promotions

• Lead social media ideation and production planning in partnership with Production, Brand, Events, and Partnerships teams
• Develop detailed creative briefs and ensure production teams have clear direction, timelines, and deliverables
• Guide platform-specific content direction and review creative assets to ensure alignment with brand standards and channel strategies
• Help shape content that is informative, entertaining, culturally relevant, and optimized for platform performance

• Serve as the primary lead for FCP Euro’s digital community management across all social platforms
• Monitor channels daily and ensure strong account coverage 7 days a week
• Respond to comments, tags, messages, and inquiries in a professional, customer-focused manner
• Partner closely with Customer Experience teams to escalation and resolve customer concerns when needed
• Foster meaningful engagement with the automotive enthusiast community and broader audience

• Monitor performance across all social platforms including engagement, reach, audience growth, and content effectiveness
• Develop recurring reporting cadences and communicate insights to broader marketing teams
• Use data and learnings to optimize content types, publishing schedules, creative approaches, talent selection, and production workflows
• Identify trends and opportunities that can improve future content performance and channel growth

• Travel to FCP Euro events, activations, and industry gatherings to support real-time social coverage
• Coordinate with internal teams and freelancers to capture dynamic event and behind-the-scenes content
• Help showcase the personality, culture, and day-to-day environment of FCP Euro through stories, short-form content, and real-time updates
• Support broader brand storytelling efforts that strengthen community engagement and authenticity

• 2+ years of experience managing social media accounts for lifestyle, automotive, outdoor,…