Inside Sales Representative
Listed on 2026-02-17
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Sales
Sales Development Rep/SDR, Inside Sales, Sales Representative, Customer Success Mgr./ CSM
Established in 1992, Greenwood Industries is a privately held company that’s grown to become one of the Top 10 commercial roofing and building envelope systems contractors in the United States. We are headquartered in Worcester, Massachusetts, with nine locations throughout the Northeast.
At Greenwood Industries, our success is sustained by the timeless values of hard work, quality and fairness, amplified by the integration of new technologies and means & methods of construction that elevate our performance.
We have grown primarily through repeat business from many of the region’s most respected general contractors, architects, engineers and building owners. We have extended our reach with strategic acquisitions of like‑minded companies and continue to look for opportunities to add talented teams to the Greenwood group.
Today we have more than 750 people working at Greenwood Industries, giving us the capacity to perform at any scale. We are signatory to 17 union contracts, because we value the integrity of skilled labor and are committed to providing jobs that sustain families and communities.
At Greenwood our craft is building envelope systems. Our mission is building long‑term relationships with employees and construction partners.
The Inside Sales Representative serves as the centralized front line for all inbound and outbound demand generation supporting Greenwood Industries’ service and sales growth. This role is responsible for qualifying opportunities, generating net‑new demand, promoting service and maintenance programs, and feeding high‑quality, qualified pipeline to field sales teams. Inside Sales Representatives play a critical role in converting reactive inquiries and proactive outreach into sales‑ready opportunities while maintaining consistent follow‑up and CRM discipline.
Key Responsibilities Inbound Intake & Customer Engagement- Handle inbound service and sales inquiries from customers and prospects
- Serve as an initial point of contact for customers seeking repairs, inspections, or service information
- Provide a professional, responsive customer experience aligned with Greenwood Industries’ standard
- Conduct proactive outbound outreach to generate new demand
- Re‑engage past customers to generate repeat service and inspection opportunities
- Support targeted outbound campaigns aligned with regional and company priorities
- Identify GPA‑eligible accounts during inbound and outbound conversations
- Introduce Greenwood’s GPA program using approved messaging
- Capture required GPA data accurately in the CRM at time of lead capture
- Route enrolled or qualified GPA opportunities to the Sales Coordinator for onboarding and tracking as well as re‑routing to Account Managers
- Support re‑engagement campaigns for expiring GPA accounts with the Sales Coordinator
- Qualify service requests and sales opportunities using defined qualification criteria
- Convert reactive service calls into proactive opportunities for repairs, inspections, and programs
- Identify opportunities to promote additional services, locations, or solutions during customer interactions
- Ensure only qualified, sales‑ready opportunities are passed to Account Managers
- Schedule inspections, site visits, and appointments for Account Managers
- Coordinate calendars and ensure accurate handoff of information to Account Managers
- Support efficient routing of leads to Account Managers while keeping the Director of Sales in the loop
- Promote Greenwood Industries’ service offerings, GPA, and Campus Care programs when applicable
- Support increased adoption of recurring revenue programs across all regions
- Maintain accurate CRM records including activity, notes, scheduling, and follow‑up tasks
- Ensure all customer interactions and opportunities are properly documented from an inside sales perspective
- Follow established CRM standards, workflows, and service intake processes
- Support data accuracy and visibility across sales and operations teams
- Experience in inside sales, call center, service coordination, or customer support preferred
- Strong phone presence and verbal communication skills
- Organized, detail‑oriented, and able to manage multiple tasks simultaneously
- Comfortable working in a fast‑paced, high‑volume environment
- Experience using CRM systems for lead and activity tracking
- Self‑motivated, reliable, and accountable
- Strong customer service mindset with the ability to support growth initiatives
- Team‑oriented approach with comfort working cross‑functionally
Greenwood Industries is an equal opportunity employer. We consider all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.
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