Growth Marketing & Content Manager

Job Title

Growth Marketing & Content Manager (Real Estate Lead Generation)

Location:

Northern New Jersey (Livingston area)

Experience:

2–5 years

We are a growing Northern New Jersey real estate brokerage specializing in new construction

homes and builder partnerships across towns such as Livingston, Short Hills, Chatham, and surrounding communities.

Our team works closely with local builders who purchase older homes, develop new construction properties, and rely on us to market and sell those homes effectively.

We are looking for a high-energy, entrepreneurial marketer who can help us build a modern marketing engine focused on generating buyer leads, promoting listings, and building our

brand presence in our core markets.

This role is ideal for someone who enjoys working in a fast-paced small business
environment
, experimenting with new marketing ideas, and seeing direct results from their work.

The Growth Marketing & Content Manager will be responsible for building and managing digital marketing campaigns that generate buyer leads for new construction homes and promote our listings effectively. This role combines data-driven marketing with creative content creation.

The ideal candidate is comfortable running digital advertising campaigns, creating engaging marketing content, and coordinating freelancers when needed. This is a hands-on role where you will have significant ownership and the opportunity to help shape the company’s marketing strategy.

Develop and manage digital campaigns that attract buyers interested in homes in our core markets.

Responsibilities include:

• Running Facebook and Instagram advertising campaigns
• Running Google search campaigns targeting home buyers
• Testing different messaging and audiences to generate leads
• Monitoring performance and improving cost per lead

The goal is to create a consistent flow of qualified buyer leads.

Turn each new listing into a coordinated marketing campaign.

Examples include:

• “Coming soon” promotions
• new listing announcements
• open house marketing
• digital advertising campaigns
• email announcements

Work closely with agents and builders to ensure listings receive maximum exposure.

Create engaging content that attracts buyers and strengthens the company’s brand. Examples include:

• short-form property videos
• social media posts
• neighborhood highlights
• market update videos
• new construction walkthroughs

We already work with professional photographers and videographers, and this role will help coordinate and distribute that content.

Identify and manage external creative support when needed.

Examples include:

• hiring video editors
• working with graphic designers
• coordinating drone footage
• managing freelancers on platforms like Upwork or Fiverr

This role should be comfortable directing creative work and maintaining consistent quality.

Organize and track marketing-generated leads using simple tools such as Google Sheets and email lists.

Responsibilities include:

• maintaining buyer lead lists
• tracking where leads come from
• organizing leads by campaign
• providing visibility into marketing performance

• Digital advertising (Facebook / Instagram Ads, Google Ads)
• Basic landing page creation or website editing (Squarespace, Webflow, etc.)
• Social media marketing and content distribution
• Basic video editing (Cap Cut, Premiere, or similar tools)
• Digital marketing analytics and campaign optimization
• Familiarity with spreadsheet-based data tracking (Google Sheets or Excel)

We are looking for someone who is:

• Entrepreneurial - Comfortable working in a small business environment and taking initiative.
• Results-focused - Motivated by measurable outcomes such as leads generated and campaigns that perform well.
• Creative and resourceful - Able to come up with marketing ideas and find ways to execute them efficiently.
• Organized and detail-oriented - Able to track campaigns, leads, and marketing performance.
• Comfortable experimenting - Willing to test different marketing ideas and improve based on results.
• Stron…