Senior CL & E&S Marketing Manager; Hybrid

About Us

At Selective, we don't just insure uniquely, we employ uniqueness. Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2025 and certification as a Great Place to Work in 2025 for the sixth consecutive year.

At Selective, we don't just insure uniquely, we employ uniqueness. Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2025 and certification as a Great Place to Work in 2025 for the sixth consecutive year.

Employees are empowered and encouraged to Be Uniquely You by being their true, unique selves and contributing their diverse talents, experiences, and perspectives to our shared success. Together, we are a high-performing team working to serve our customers responsibly by helping to mitigate loss, keep them safe, and restore their lives and businesses after an insured loss occurs.

Develop and manage marketing strategies for the Comercial Lines and E&S segments and build and manage a team that serves as the liaison between Corporate Marketing, Strategic Business Units (SBUs) and the Regional Offices. Design, develop, and execute innovative marketing strategies such as Marketing in a Box to serve as the conduit to operationalize all marketing efforts with our field and agency partners.

This individual will create the strategic plan to provide turnkey marketing tools to help drive new business and retention opportunities. All job duties and responsibilities must be carried out in compliance with applicable legal and regulatory requirements.

Note:

(For NJ candidates) This role will be located at our future headquarters in Short Hills, N.J. Until the new headquarters is operational, the successful candidate will be offered the ability to work in our Branchville, N.J. location during this interim period.

• Lead with the development and implementation of a marketing strategy aligned with corporate and regional business objectives based on a tailored set of functional expertise used to achieve strategic goals focusing on profitable growth and retention. Ensure all marketing and communication strategies enhance Selective’s brand position. Utilize knowledge of marketing to create multi-channel marketing communication solutions targeted to different audience segments/needs within assigned local market.
• Establish strong relationships with regional partners; ensure the Comercial Lines and E&S Team becomes fully immersed in Corporate and Regional goals and strategies.
• Collaborate with senior leaders and other business partners across the organization to develop a quarterly Marketing in a Box calendar to maintain consistent and prominent messaging, elevate Marketing’s presence and influence the adoption rate of key initiatives.
• Develop and implement a marketing strategy for Comercial Lines and E&S aligned with company business objectives based on a tailored set of functional expertise used to achieve strategic goals focusing on profitable growth and retention.
• Use a data-driven, story-telling approach designed to drive net premium written, retention and brand health. Provide input across the Marketing area in developing a marketing communications strategic plan.
• Lead…