Content Specialist, Lifecycle & Partnerships

Overview

Call Tracking Metrics  is a cutting edge software within the SaaS/UCaaS space helping drive revenue for 100,000+ clients in over 90 different countries.

Our

Purpose:

To create a better human experience through technology

Our Mission:
We empower businesses with the tools to transform conversations into an advantage

Our Vision:
We revolutionize the ways in which people and businesses connect

What do we do?

• We help businesses determine which ad campaigns produce the highest return on investment, ultimately driving more conversions, increasing efficiencies, and automating their operations.
• We help contact centers support and better connect with their customers by offering a variety of tools such as our mobile app, transcriptions, chat and text messaging features, queue tracking, and a bunch of incredible analytics.
• We help businesses to work remotely as effectively as they do in-person through our soft-phone and contact center support tools, helping thousands of businesses to employ team members around the world.
• We enable automation through powerful AI features to enhance workforce productivity, discover business opportunities and improve the human experience of communication by reducing the time spent on boring tasks and allowing more human time to interact.

Our headquarters is in Maryland, but we have team members around the country focused on helping our customers. We pride ourselves on our amazing culture, which you can learn about here.

We’re seeking a creative, data-driven Content Specialist, Lifecycle & Partnerships, to own customer and partner communications across the full lifecycle — from onboarding and education to engagement, advocacy, and expansion.

This mid-level role sits at the intersection of content, product marketing, and partnerships. You’ll craft messaging that keeps our customers informed, inspired, and engaged while supporting co-marketing and partner initiatives.

You’ll also play a key role in shaping CTM’s short-form storytelling across email, ads, and social — ensuring every touchpoint reflects our brand voice and drives measurable results.

• Own customer and partner communications:
  Write and manage all lifecycle and partner emails, newsletters, announcements, and product updates.
• Develop lifecycle content strategy:
  Collaborate with Product Marketing, Customer Success, and Partnerships to align content with product adoption and retention goals.
• Create ad and social copy:
  Write short-form ad headlines, paid social captions, and organic social posts that connect campaigns across channels.
• Partner communication:
  Craft co-marketing content, partner spotlights, and affiliate newsletters in collaboration with the Events & Partnership Marketing Manager.
• Customer storytelling:
  Develop customer case studies, testimonials, and feature success stories with support from Product Marketing and CS.
• Brand voice & tone:
  Maintain consistency across CTM’s lifecycle and partner messaging; evolve guidelines for digital and social storytelling.
• Performance tracking:
  Monitor open rates, engagement, and conversion metrics; continuously A/B test subject lines, CTAs, and formats to optimize results.
• Campaign alignment:
  Work closely with the Director of Integrated Marketing to ensure lifecycle and partner comms support broader integrated campaigns.

• 3–5 years of experience in B2B SaaS content, lifecycle, or product marketing.
• Proven experience writing for email, social, ads, and web, with an understanding of tone, hierarchy, and conversion optimization.
• Understanding of marketing automation tools (e.g., Hub Spot).
• Strong copy editing and storytelling skills; can pivot between technical explanation and emotional resonance.
• Familiarity with partner/affiliate programs or customer marketing.
• A data-driven mindset: able to use analytics to improve engagement and performance.
• Exceptional collaboration and communication skills — thrives working cross-functionally.

• Experience with A/B testing and campaign analytics.
• Exposure to SEO/AEO best practices.
• Experience supporting integrated GTM campaigns or…