Senior Manager, Commercial and Category Insights

The Senior Manager, Commercial and Category Insights bridges data and strategy, serving as the key driver of category performance across Retail and eCommerce through deep market analysis and consumer insights. This role leverages syndicated data, competitive intelligence, retailer and channel-specific analytics, and shopper insights to create compelling category stories, customer-ready selling tools, and assortment strategies that support distribution growth, improved shelf placement, and increased velocity.

Acting as a strategic partner, you will collaborate closely with merchandising, marketing, sales, and supply chain teams to embed shopper analytics at the core of commercial decision-making and execution.

• Develop and execute strategic plans for the assigned product category to drive profitable growth and market share.
• Analyze market trends, consumer behavior, and competitive activities to identify merchandising and assortment opportunities and gaps.
• Collaborate with cross-functional teams (marketing, sales, product development) to provide category and consumer insights related to innovation, services, and initiatives.
• Lead channel-specific assortment strategies across Retail and Amazon/ defining SKU roles and pricing ladders by channel to maximize incremental growth while minimizing cannibalization and channel conflict.
• Lead and develop the insights team, setting the research agenda and quality standards; partner cross functionally to translate findings into commercially actionable strategies.
• Act as partner to sales in preparation and delivery of data driven selling stories ensuring insights are practical, persuasive and clearly tied to customer objectives, supporting sales initiatives through profitable growth opportunities.
• Maintain and create robust suite of category management tools and processes to ensure seamless execution.
• Monitor category and brand performance across Retail and Amazon/eCommerce using KPIs such as distribution, velocity, share, conversion, and digital shelf metrics; identify opportunities and recommend corrective actions to drive sales growth.
• Continuously monitor market, consumer, and technology trends, advising senior leadership with strategic guidance that shapes long term commercial direction.
• Distill emerging trends and competitive shifts, advising senior leadership on RGM opportunities including pricing, promo efficiency, pack strategy, and channel mix to maximize category performance.

• Bachelor’s degree in business or related field OR
• 8+ years of consumer-packaged goods experience working across category, customer, and shopper insights with 1-3 years supervisory experience.