Sr Segment Marketing Manager

Overview

Job Description

Essential Duties and Responsibilities:

• Develop segment and customer-level strategies
• Customer Strategy – Work with Account Team to layout long-term strategy for key accounts.
• Long-Range Planning – Support BLM and PLM to create Long-Range Plan (LRP), Rolling 8 Quarter forecast (R8Q), Rolling 2 Quarter forecast (R2Q) and Product Business Cases.
• Product Transition Strategy – In conjunction with Account team define and drive the product level qualification, End-of-Life (EOL) and Product transition plan
• Pricing Strategy – In conjunction with Account Team and Business Management & Planning (BMP), develop long-term customer pricing strategy to maximize revenue, profit and share

• Serve as the main Devices BU point of contact for the customer
• Be customer escalation point for all BU functions: BMP, Business Planning & Pricing (BPP), Business Operations, Outbound Marketing, PM, AE
• Work with BMP on Requests for Quotations (RFQs) to ensure the share, revenue and profit correspond to our long-term product investments.
• Work with AE and Technical Account Team to make sure qualification plan is aligned with PM and customer.
• Work with Technical Account Team and Warranty Team on any field failure excursions focusing on business/segment impact & future product implications
• Work with PM to create future product definition alignment with the customer
• Main point of contact for all Quarterly meetings with customer (e.g. Q /S , QTR, QPP, Forecast Meetings, Roadmap Meetings and Product Deep Dives)
• Accountable for all content presented for the quarterly meetings.

• Manage Customer Messaging from BU
• Interface with customer to promote WDC products / solutions into customer's target applications & get design win for new products
• Stay up-to-date on market and industry trends and leading practices, formulate plans to address
• Process competitive intelligence for key competitors in the segment and within key accounts & provide insight to PM for creation of competitive roadmap
• Meet with customer architect, product, program and procurement teams, as appropriate, to gather longer-term solution, product, application and qualification requirements / decision criteria

• Interlock with Account Team to drive Account Strategy
• Layout key design wins and plan to align with our roadmap
• Work with sales and customer to create strategy to remove holes in our roadmap to cover all needs
• Create sales enablement materials & conduct training as needed

Qualifications

Required:

• Bachelor's degree in Marketing, Business Administration, or related technical field; MBA preferred
• 8-10 years of experience within the Storage industry, with at least 5 years in a marketing role
• Proven track record in developing and implementing successful segment and customer-level strategies
• Strong understanding of product lifecycle management, including product transitions and End-of-Life (EOL) processes
• Excellent communication and presentation skills, with the ability to interact effectively with C-level executives and technical teams
• Demonstrated ability to analyze market trends, competitive landscapes, and customer needs to inform strategic decisions
• Experience in pricing strategy development and execution
• Proficiency in creating and managing long-range plans, forecasts, and business cases
• Strong project management skills with the ability to lead cross-functional teams
• In-depth knowledge of storage technologies and solutions, including emerging trends
• Excellent negotiation skills and ability to influence without direct authority
• Experience with customer relationship management (CRM) tools and data analysis software
• Strong analytical and problem-solving skills
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities
• Certifications in Project Management (PMP) or Product Marketing (PMM) are a plus

Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions,…