Hospice Community Liaison

Responsibilities

• Establish and maintain positive relationships with customers, referral sources, and payers.
• Respond to customer requests and concerns and negotiate service contracts with managed care organizations, government agencies, and other payers.
• Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other health‑care professionals, scheduling and conducting regular visits to identify potential home‑health patients.
• Maintain current knowledge of agency and market trends, coverage criteria, and industry changes to ensure compliance with regulations.
• Represent the agency at health fairs, conferences, and community service functions, and participate in civic and community committees as requested.
• Conduct market assessments and develop a comprehensive marketing plan to meet budgetary volume projections, working with the Executive Director to establish marketing techniques.
• Employ marketing and promotional initiatives to achieve volume goals, monitor cost effectiveness, and report results.
• Build and monitor community, customer, payer, and patient perceptions of Sequoia Hospice as a high‑quality provider of services.
• Provide leadership in strategic planning, identifying opportunities for additional or improved services to address customer needs.
• Maintain comprehensive knowledge of the agency’s markets, government agencies, major payer groups, key referral sources, competitors, and community resources, assisting customers as needed.

• Bachelor’s degree in Marketing, Business Administration, or a related field (preferred but not required).
• At least three years of experience in health‑care marketing management, preferably in hospice operations.
• Strong marketing acumen, with the ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management and effective communication, negotiation, and public‑relations skills.
• Demonstrated autonomy, organizational skills, assertiveness, flexibility, and cooperation in performing job responsibilities.

$120,000 - $130,000 per year

Sequoia Home Health & Hospice is an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.