Product Marketing Manager – Clinical Systems - North America

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.

Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description Waters Biosciences is seeking a customer-focused and commercially driven Product Marketing Manager to support growth of the Clinical Systems portfolio across North America. This role serves as the regional marketing lead for the clinical segment and is responsible for translating customer, market, and competitive insights into effective go-to-market strategies, commercialization plans, demand generation programs, and sales enablement initiatives.

Working closely with Sales, Global Product Management, Commercial Excellence, Sales Training, Service, and Marketing Communications, the successful candidate will drive portfolio adoption, customer engagement, and revenue growth. The ideal candidate combines strong product marketing expertise, business acumen, and market knowledge with the ability to influence across a matrixed organization and deliver measurable commercial results.

• Portfolio Growth & Commercial Execution Support achievement of regional revenue targets and business objectives. Develop and execute growth plans aligned with portfolio and commercial priorities. Monitor market trends, business performance, customer adoption, and competitive activity to identify growth opportunities. Partner with commercial leadership to implement actions that accelerate market penetration and portfolio expansion.
• Go-to-Market Strategy & Commercialization Develop and execute regional go-to-market strategies aligned to business objectives. Adapt global positioning, messaging, and launch strategies to address North America market needs. Support product launches and commercialization activities to maximize market impact and customer adoption. Develop differentiated value propositions and customer-facing content.
• Demand Generation & Customer Engagement Develop and execute marketing campaigns that increase awareness, generate demand, and support pipeline growth. Leverage digital, event, and field marketing programs to engage target customer segments. Measure campaign effectiveness and optimize performance through data-driven insights. Support customer engagement strategies that improve adoption and portfolio utilization.
• Sales Enablement & Market Intelligence Develop sales tools, competitive…