Assistant Services Manager

Overview

Assistant Services Manager (ASM) is responsible for leading the services business in alignment with Ulta Beauty’s mission, vision, and values. The ASM manages a team of stylists and estheticians, drives hair and skin service sales, oversees service and merchandise revenue, and supports the Experience Manager in overall store performance.

Performance:

• Perform salon hair services, makeup applications, skincare analysis, brow services, and product demonstrations.
• Achieve individual productivity goals each week.
• Promote a culture of accountability to meet or exceed store service, merchandise, guest loyalty, and operational targets.
• Drive profitability through operational excellence, top‑line sales growth, and expense control.
• Plan and execute service events that enhance guest experience and meet sales and payroll objectives.
• Analyze financial and operational reports regularly to identify and address underperforming metrics.
• Stay informed on industry trends, products, and services to better serve guests.
• Maintain attendance and hold service associates accountable to the Ulta Beauty attendance policy.

People:

• Recruit, hire, and retain a diverse team of service professionals via multiple channels, including social media.
• Build a highly engaged team that embodies the Ulta Beauty brand through collaboration, open communication, and coaching for guest loyalty.
• Provide training, coaching, individualized feedback, succession planning, and development plans to drive sales performance.
• Develop inclusive relationships with associates and brand partners to support shared sales and service goals.
• Promote a culture of service excellence by sharing best practices and establishing priorities.

Process:

• Ensure compliance with Ulta Beauty policies, procedures, and standards.
• Respond promptly to company communications.
• Enforce the dress code and maintain inventory within budget.
• Use task management tools to prioritize and execute store workload such as product resets, pricing updates, inventory tasks, cleaning, and replenishment.
• Protect company assets and minimize loss through safety, inventory control, and loss prevention standards.
• Promote continuous improvement by adopting company initiatives and technology.
• Assist in scheduling service associates to optimize traffic and productivity.

Education:

• Cosmetology school graduate.
• Cosmetology license and/or management license as required by state law.

Experience:

• 2–3+ years of relevant, fast‑paced salon management experience or equivalent.
• Knowledge of state cosmetology board regulations and hiring requirements.
• Financial management: success driving top‑line sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
• Leadership & management: experience attracting, developing, and motivating top talent, adapting to change, and building collaborative relationships.

Skills:

• Proficiency with salon techniques such as haircutting, haircolor, lightening, styling, texture treatments, extensions, makeup, and brow services.
• Ability to perform ear piercing services (where applicable) and develop skills across all service categories.
• Proficiency with basic technology (POS, Microsoft Office, Apple devices).
• Strong collaboration, interpersonal, and organizational skills.
• Ability to react under pressure, exercise good judgment in ambiguous situations, and remain flexible/adaptable.

Special Position Requirements:

• Work a flexible full‑time schedule, including days, evenings, weekends, and holidays.
• Attend corporate business meetings and conferences.

Working Conditions:

• Continuous mobility throughout the store during shift.
• Frequent standing, bending, reaching, twisting, and lifting up to 10 lbs.
• Frequent use of computer, telephone, and related office supplies.

Ulta Beauty is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, creed, sex, gender identity, national origin, age, disability, ancestry, marital status, military status, or any other legally protected status. The company also considers applicants with arrest, conviction, or criminal history in accordance with applicable state and local laws.