Director of Membership, Alpha - $200,000​/year USD

You have looked a family in the eye and known the right answer was to walk away. Delivering it meant giving up a sale, a quota win, or approval from above. In this role, that decision is the work.

Alpha operates a private K-12 school network. Students complete academics in approximately two hours daily and dedicate the remainder to building practical skills—with test results that validate the approach. This is a full-time, on-site position at a single campus, in person every day, across one of 12 available markets:
Los Angeles, Santa Barbara, La Jolla, or Malibu, CA;
Austin, TX;
Atlanta, GA;
Boca Raton, FL;
Boston, MA;
Chicago, IL;
Greenwich, CT;
Nashville, TN; or Park City, UT. Indicate your preferred market in your application.

Families invest significantly, conduct thorough research, and pose challenging questions about academic rigor and standards within the first ten minutes of contact. The model succeeds only when enrolled families genuinely align with its philosophy. In a small cohort environment, a single misaligned family transforms the experience for everyone.

You will lead the complete admissions cycle for one campus. Initial contact, alignment discussion, campus visit, trial day, and enrollment decision—you are the consistent point of contact from inquiry through the student’s first day. A typical week includes: responding to all inquiries within four hours, guiding a questioning parent through afternoon programming, facilitating a shadow day, documenting everything in Hub Spot, and informing a family their child would thrive better elsewhere.

You will manage 20 or more families simultaneously at various decision stages. You make the fit determination, and you communicate the outcome directly, in person, using your own language.

The network is expanding, and operational standards evolve alongside that growth. Those who establish a market create the FAQs, define fit criteria, and set the benchmarks future campuses adopt—and they become the trusted name affluent families in their region reference.

This position requires daily on-site presence at one campus. Profiles that succeed in this role include: admissions and enrollment leaders from selective institutions; high-value consumer closers serving families, such as luxury real estate professionals, private client advisors, or premium practice operators; and hospitality or private service leaders who have delivered exceptional client experiences.

• Leading the complete enrollment experience for every prospective family, from initial inquiry to onboarding, and conducting a thorough fit assessment before presenting the program.
• Managing 20 or more families concurrently, responding to all inquiries promptly and reviewing applications on a daily basis.
• Facilitating campus tours, open houses, informational sessions, and shadow days that clearly communicate program fit and exclusions.
• Developing the admission or denial recommendation and personally communicating the decision to each family.
• Maintaining up-to-date records in Hub Spot and the student information system (SIS) following every touchpoint, leveraging AI tools such as ChatGPT or Claude for preparation and documentation, and providing weekly pipeline updates to leadership.

• Pursuing enrollment volume metrics. Enrolling a family who departs is a more damaging outcome than declining a poor-fit applicant.
• Having your fit judgment overridden to preserve a relationship or meet enrollment targets.
• Following scripted pitches, executing mass outreach campaigns, or offering price concessions to close.
• Transferring families through multiple staff members, or awaiting committee approval for standard communications.
• Conducting surface-level tours that avoid addressing difficult questions.

Secure the right-fit families for one campus and ensure even declined applicants experience exceptional service.

• 3 or more years in a direct client-facing role where the buyer was an individual or family at $25,000 or more per client, or $2,000 or more monthly. (Direct-to-consumer only; B2B and enterprise sales do not…