Photographer & Multimedia Fashion Creative

Reports To: Content Director

Location: Milwaukee, WI (Hybrid)

* This role is open to local candidates only; no relocation assistance will be provided. You will be required to work 3+ days per week on-site at our Milwaukee, WI HQ.

Employment Type: Full-Time, Salaried, Exempt

At Wantable, we’re redefining retail through personalization. Our membership-based model and proprietary technology empower us to curate products that help customers discover confidence and joy through style.

As a data-driven fashion company, we combine human intuition with algorithmic intelligence to deliver personalized assortments – balancing creativity, analytics, and operational precision.

We're looking for a modern creative who moves fluidly across photography, design, editing, and content creation, with the instincts and awareness to know what makes content work on every platform. They are someone who always has their phone at the ready and sees the world as a constant stream of opportunities to create great content, immersive images, and scroll-stopping video. The creative urge pulses through their veins.

They don't wait to be assigned a shot; they see it, capture it, shape it, and ship it.

This is not a traditional photographer, designer, or content creator role; it's all three, unified, in one modern creative.

As the Photographer and Multimedia Fashion Creative, you shoot and edit compelling on-figure and off-figure content, create and deliver content for performance ads, social content, and lifestyle imagery using the latest tools, including AI, ready to publish natively across Meta, Tik Tok, and beyond, and maybe even go live to sell in real time on occasion. Whether working with an iPhone or professional camera equipment, you consistently create elevated, platform-native imagery that drives both brand equity and measurable results.

You will play a critical role in how our brands come to life visually and how they perform, acting as a true creative partner to the Content Director, Production & Photo Studio Manager, and Sr. Director of Marketing & Creative within a high-performing, high-velocity production environment.

You are someone who doesn't wait for direction; you help define it. You think in terms of impact, efficiency, and evolution, not just execution. You're as comfortable building a set and shooting on-figure and off-figure apparel as you are concepting and designing a paid campaign, testing new AI workflows (including Wantable Create), directing talent, or hosting a Tik Tok Live selling session.

This role is for someone who wants to push the creative and technical boundaries of an editorial and e-commerce studio in the AI era — not just operate within one.

• ~50% — Photography & Video/Motion Production (primary focus)
• ~30% — Creative & Ad Design
• ~15% — AI Innovation & Workflow Evolution
• ~5% — Social Content & Live Selling

(Allocations are approximate and will flex with production cycles, campaigns, and business needs.)

• Own end-to-end execution of on-figure and off-figure photography for e-commerce and marketing.
• Act as creative lead on set — building impact-driven shot lists and leading lighting, composition, framing, motion, and visual direction.
• Direct models, freelance talent, and HMU with confidence and clarity.
• Capture and edit engaging short-form video and motion content for social, paid, and e-commerce using both mobile and professional equipment — with strong storytelling, pacing, sound design, color correction, and platform-native formatting.
• Test and iterate on video formats, hooks, pacing, and editing styles using performance insights and channel trends.
• Maintain and organize studio equipment; proactively research new tools and technology that improve efficiency and reduce production cost.

• Concept, design, and deliver high-performing digital ads for Meta, Tik Tok, and other paid/growth channels static, motion, and video.
• Develop and iterate creative variations quickly in partnership with Growth and paid media.
• Use performance data (CTR, CVR, CAC, and engagement) to inform…