Photographer

Reports To: Content Director

Location: Milwaukee, WI (On-site)

Employment Type: Full-Time, Salaried, Exempt

At Wantable, we’re redefining retail through personalization. Our membership-based model and proprietary technology empower us to curate products that help customers discover confidence and joy through style.

As a data-driven fashion company, we combine human intuition with algorithmic intelligence to deliver personalized assortments – balancing creativity, analytics, and operational precision.

We’re seeking a Photographer who is a highly creative, AI-forward creator that operates at the intersection of photography, videography, creative direction, and workflow innovation. This is not your traditional photographer role.

The Photographer will play a critical role in how our brands come to life visually—acting as a true creative partner to the Content Director, Production and Photo Studio Manager and Sr. Director of Marketing & Creative to execute within a high-performing production environment.

You are someone who doesn’t wait for direction—you help define it. You think in terms of impact, efficiency, and evolution, not just execution. You’re as comfortable concepting and executing a campaign as you are building a set, testing new AI workflows, or directing talent on set. Equally skilled at shooting models and off-figure apparel, you have a sharp eye for lighting, composition, posing, and location.

Whether working with an iPhone or professional camera equipment, you consistently create elevated, compelling imagery.

This role is for someone who wants to push the creative and technical boundaries of an editorial and e-commerce studio—not just operate within one.

Lead Creative Execution on Set

• Act as the creative lead during shoots, translating brand direction into high-impact visual output
• Build and own shot lists based on impact, performance, and storytelling—not just volume
• Lead creative decisions across lighting, composition, framing, motion, and visual direction
• Direct models, freelance talent, and HMU with confidence and clarity
• Ensure every asset ladders up to a consistent, elevated Wantable aesthetic
• Remain agile and adaptable to shifting timelines, priorities, and on-set needs communicating potential delays proactively and in real time

• Own end-to-end execution of on-figure and off-figure photography
• Capture engaging short-form video and motion content for ecommerce, social, and paid channels using both mobile devices and professional production equipment
• Bring a strong point of view on evolving video and motion creative through trend awareness, brand research, and a passion for pushing creative forward
• Continuously push the balance of photography vs. video vs. AI-generated content
• Maintain and organize studio equipment inventory while proactively researching new tools and technology investments that could improve efficiency, streamline workflows, and reduce production time and costs

• Identify where AI can replace, enhance, or accelerate traditional studio workflows

• (e.g., background generation, eliminating flatlays, automating ecomm outputs)

• Experiment with and implement tools across:

• Generative AI (backgrounds, environments, variations)

• Post-production automation (masking, retouching, cropping)

• Metadata and asset prep workflows

• Act as a champion for modern creative workflows, embracing agile production approaches over rigid studio processes and traditional approval structures

• Partner with the Studio Manager to integrate new tools into scalable workflows

• Collaborate with the Content Director and Sr. Director of Marketing & Creative to concept and execute cohesive, on-brand visual campaigns across ecommerce, social, email, and paid channels
• Partner closely with the Studio Manager, who owns scheduling, production flow, and studio operations to ensure creative ideas are practical, scalable, and aligned with production realities
• Partner closely with the Stylist to execute content efficiently and on schedule while collaborating on model casting, onset direction, HMU…