Senior Director Enrollment Mgmt Strat Initiatives

Every day, in ways both big and small, the Medical College of Wisconsin (MCW) is impacting lives for the better. MCW … change making for a healthier Wisconsin.

The Senior Director Enrollment Management and Strategic Initiatives serves as a member of the Medical College of Wisconsin (MCW) leadership team and will oversee the design, build and execution of a new, comprehensive Student Recruitment Enrollment Marketing (SREM) and enrollment management strategy for graduate/professional programs at MCW by deploying creative solutions across the approximately 19 master, professional and certificate programs to improve the quality and quantity of matriculated graduate students.

The Senior Director will work independently and strategically to lead a cultural and operational change across MCW to further increase the quantity and quality of applications, and to engage all programs under a common approach to achieve the enrollment goals of the programs and MCW. Responsibilities include the successful implementation of a data-driven approach to student recruitment, both nationally and internationally, and yield enhancement using market research and analysis, segmentation, predictive modeling and geo-market analysis.

Objectives include achieving revenue generating enrollment goals, creating an office environment supportive of professional development, inclusive decision making, and diversity broadly defined.

The Senior Director will report to the Vice President of Marketing and Communications, and work collaboratively to engage graduate program leaders, departmental chairs, program staff, Deans, and the Offices of finance, Office of Institutional Advancement, and academic affairs.

The Senior Director will represent the MCW to leadership with affiliates at such as the Froedtert Health, Children’s Wisconsin, partner universities as well at national events and conferences.

Responsibilities: