Marketing Lead, Content Strategy

Overview

Our Story:
Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.

As a member of the team, you can expect to:

• Make a difference through your work – You’ll be proud to tell your family and friends about what you do
• Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership
• Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins

The Marketing Lead, Content Strategy, is responsible for leading and executing CPI’s content strategy across evergreen and campaign-driven initiatives. This role leads CPI’s always-on, evergreen content engine, including planning, prioritization, refresh cadence, sun setting, and optimization, in close partnership with channel leads and demand generation. This role emphasizes hands-on content leadership and high-quality execution. The Marketing Lead, Content Strategy, sets content direction and personally produces high-impact content, while collaborating with creative teams, channel owners, demand-generation strategists, SMEs, and executive leaders to execute s position serves as CPI’s central orchestrator of enterprise-wide thought leadership, ensuring content is aligned, intentional, and measurable.

• Own CPI’s always-on, evergreen content calendar, including topic planning, prioritization, refresh cadence, sun setting, and performance optimization plans across digital channels
• Develop and maintain a unified editorial calendar that aligns evergreen content with campaign themes, seasonal moments, and business priorities
• Partner with the Demand Generation team to co-own campaign content strategy, ensuring evergreen and campaign content work together to reinforce themes and maximize performance
• Lead the development of cross-functional editorial themes and content across marketing, sales, and organization-wide leadership efforts (case studies, whitepapers, etc.)
• Write compelling, conversion-driven copy for high-impact content, thought leadership, campaign narratives, executive point of views (POVs), and sales enablement materials, ensuring clarity, consistency, and performance across channels
• Collaborate with search engine optimization (SEO), marketing automation, and analytics partners to ensure content is optimized for discoverability, engagement, and performance across the funnel
• Leverage AI-enabled tools to accelerate content development, scale ideation and drafting, and improve efficiency, while applying strong editorial judgment to ensure accuracy, brand voice, and quality
• Create clear briefs, outlines, and messaging direction for creative teams, channel owners, and agency partners
• Establish and maintain content governance standards, including intake, prioritization, reuse, and lifecycle management
• Ensure content aligns with CPI brand voice, accessibility standards, and inclusive language best practices
• Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures
• Perform other position-related duties as assigned

• Bachelor’s degree in marketing, communications, journalism, public relations (PR), or a related field
• Four years or more of work experience in content strategy, content marketing, and copywriting
• Experience working with SEO principles, content…