Marketing and Communications Manager, AAEM

Marketing and Communications Manager CLIENT ASSOCIATION(s):

American Academy of Emergency Medicine, AAEM

Senior Marketing, Communications and Membership Manager

None

EMPLOYEE STATUS: Exempt, Full-time (Minimum of 37.5 hours/week) / Non-Exempt, Full-time (37.5 hours per week)

ROLE TYPE/LEVEL: Mid-Level (Non-Supervisory)

Executive Director, Inc. (EDI) is a leading association management company providing counsel and management for nearly 40 national and global medical, health, scientific associations and certifying bodies. Founded in 1962, our experience is key to the success of our clients. Our ability to translate depth of knowledge into client success has led to EDI managing a portfolio of clients—ranging in size from 200 to 21,000 members and certificants and growing.

Client budgets range from $250,000 to multiple clients with annual budgets in excess of $10 million dollars. Learn more here:

AAEM was established in 1993 to promote fair and equitable practice environments necessary to allow emergency physicians to deliver the highest quality of patient care.

For over 30 years, AAEM has been a leader in protecting board certification in emergency medicine and confronting the harmful influence of the corporate practice of medicine. We support fair and equitable practice environments that allow emergency physicians to deliver the highest quality of patient care.

The Marketing and Communications Manager is a strategic role responsible for the digital expression of AAEM’s brand. This position leads the visual and editorial direction of AAEM’s digital presence, ensuring a cohesive user experience that reflects organizational goals and values. It requires a strong balance of creative thinking and analytical insight to optimize content and design across digital platforms. The ideal candidate brings a student mindset, a collaborative approach, and a passion for measurable results.

• Collaborates in a team environment to develop, implement, monitor, and refine campaigns, ensuring targeted messaging effectively reaches key audiences.
• Maintains AAEM’s websites as the primary resource for members and the broader emergency medicine community—including physicians, residents, and students—by publishing timely content, ensuring accuracy, enhancing visual presentation, and continuously optimizing the user experience.
• Manages AAEM’s social media presence using a social media management platform to plan, create, and schedule content, track engagement, and support brand consistency, with a growing emphasis on paid strategy and ad campaign management.
• Oversees podcast editing and post-production, ensuring high-quality audio, brand alignment, and adherence to industry best practices for distribution and audience engagement.
• Analyzes digital campaign performance across various platforms such as Google Analytics, Google Ads, social media, etc.; uses data insights to inform strategic recommendations.
• Stays current with emerging digital marketing technologies, best practices, and industry trends to identify innovative strategies that drive high-quality lead generation and audience growth.
• Serve as staff liaison to committees, sections, and chapter divisions as assigned. This includes taking meeting minutes and distributing them to the committee chair, board liaison and committee members, and assisting with projects and tasks (including online webinars).
• Build and manage AAEM’s Scientific Assembly program website in content management software, ensuring it supports onsite logistics, provides members with essential session and event information, and seamlessly transitions into a mobile application experience.