Director of Sales

Menomonee Falls, WI - MUST BE IN WISCONSIN!

Tech Electric, founded in 1984, is a trusted full-line electrical distributor serving a wide range of industries, including construction, industrial, commercial, water treatment, education, government, and utilities. For over 40 years, Tech Electric has supplied high-quality electrical equipment and supplies for key infrastructure projects in the Midwest, including Miller Park, Fiserv Forum, and Children's Hospital. The company is recognized for its ability to deliver tailored solutions, including arc flash studies and medium-voltage coordination studies, with precision and efficiency.

Tech Electric is committed to meeting the diverse needs of its clients with exceptional service and innovative solutions.

Tech Electric is currently in a phase of high growth, and we are looking for a high-motor, strategically minded Director of Sales to seize this momentum and spearhead our Electrical Contractor channel.

This isn't a "maintenance" role. We are moving fast, and we need a motivated, high-velocity leader who thrives in a scaling environment. You need the technical grit to win in the trenches of low- and medium-voltage power distribution and the professional poise to execute our demand strategy. Your goal is simple: transform electrical contractors into long-term, high-yield partners while we continue to build lasting relationships and provide solutions to our customers’ problems.

• Project Pursuit: Oversee the end-to-end pursuit of construction projects of all sizes—from the pre-design phase through to project close-out.
• Competitive Intelligence: Monitor market shifts, competitor pricing, and delivery timelines to adjust Tech Electric’s market positioning.

• Specification Influence: Lead the team in "Value Engineering" efforts—providing contractors with technical alternatives that reduce labor/material costs while maintaining compliance with project specifications.
• System Solutions: Promote integrated solutions across Low/Medium Voltage Switchgear, Motor Control Centers (MCCs), and digital power monitoring software.

• Pipeline Management: Utilize CRM tools to manage a multi-million dollar pipeline, ensuring accurate forecasting and high "win rates" on quoted projects.
• Critical Path Management: Take full ownership of the submittal-to-delivery pipeline; proactively track technical submittal approvals and manufacturing cycles to ensure equipment arrives on-site exactly when the contractor needs it.

• Pricing & Negotiation: Oversee the quotation process for complex bids, ensuring competitive positioning.
• Distributor Synergy: Coordinate with distribution partners to ensure seamless fulfillment and inventory support for contractor-led projects.

• Education: Bachelor’s Degree in Engineering or a related technical field.
• Experience: 5+ years of experience in the electrical industry, with at least 3 years in sales to the construction/contractor channel.
• Technical Proficiency: Deep knowledge of low- and medium-voltage power distribution, Arc Flash safety standards, and NEMA/IEEE codes.
• Software: Proficiency in electrical manufacturers’ quotation software and CRM platforms preferred.