Director Strategic Pricing Systems, Tools and Enablement

Overview

Director, Strategic Pricing Systems, Tools & Enablement is responsible for leading Generac’s enterprise pricing transformation by building and institutionalizing scalable pricing capabilities that drive measurable margin expansion and value realization.

This role owns the end-to-end pricing enablement ecosystem—systems, governance, analytics, and capability building—ensuring pricing is embedded as a core enterprise value capture lever across all business units, channels, and product portfolios. The position operates at the enterprise level, influencing VP/GM stakeholders across Generac businesses, aligning cross‑functional priorities, and driving adoption of disciplined, value‑based pricing practices at scale.

• Sustained margin expansion and price realization improvement
• Enterprise‑wide adoption of pricing governance and tools
• Reduction in price leakage and improved business mix
• Acceleration of pricing maturity across Generac

• Enterprise Pricing Strategy, Governance & Transformation Leadership
• Lead the design and deployment of enterprise pricing frameworks, guardrails, and governance models aligned to Generac’s value capture strategy
• Establish and enforce standards for:
  • Price corridors and floors
  • Discounting discipline and DRA optimization
  • Margin investment vs. leakage
• Drive enterprise pricing transformation agenda, ensuring consistency, scalability, and accountability across all business units
• Act as the central steward of pricing governance, ensuring alignment with executive leadership priorities
• Enterprise Value Capture & Margin Expansion
  • Partner with BU Presidents, GMs, and Commercial leaders to enable and scale value‑based monetization strategies across:
    • Equipment, accessories, and bundled offerings
    • Connectivity, software, and services
  • Identify, prioritize, and enable high‑impact margin expansion opportunities
  • Ensure pricing strategies are integrated across the full product lifecycle (launch → growth → transition → EOL)
  • Translate pricing strategy into tangible financial outcomes (margin, mix, revenue productivity)

• Own the strategy, selection, and evolution of enterprise pricing systems and platforms (e.g., Pricefx, SAP, analytics ecosystem)
• Build and scale integrated pricing tools that enable:
  • Price realization tracking
  • Customer/channel profitability visibility
  • Scenario modeling and margin impact simulation
• Drive adoption of closed‑loop pricing processes, including:
  • Competitive price intelligence
  • Exception management workflows
  • Performance tracking and feedback loops
• Ensure solutions are embedded into commercial workflows, not standalone tools

• Lead development of enterprise pricing analytics and models, including:
  • Willingness‑to‑pay and value‑based pricing models
  • Discount effectiveness and elasticity insights
  • Cost‑to‑serve and profitability analytics
  • Mix optimization and portfolio strategy tools
• Enable leadership with forward‑looking insights and decision frameworks, not just reporting
• Elevate pricing from descriptive analytics to prescriptive and predictive decision intelligence

• Design and deploy enterprise pricing training curriculum (foundational to advanced)
• Build and maintain a pricing competency framework defining skills, behaviors, and progression
• Support recruiting, onboarding, and development of pricing talent across Generac
• Serve as trusted advisor to VP/GM‑level stakeholders, influencing pricing strategy and execution
• Translate complex analytics into clear, actionable executive insights and decisions
• Drive cross‑functional alignment across Marketing, Product, Sales, Finance, and Operations
• Lead organizational change management to embed pricing discipline and drive adoption at scale

• Measurable margin expansion and price realization improvement across the enterprise
• Significant reduction in discount leakage and pricing variability
• Standardized pricing governance and decision frameworks adopted across all BUs
• High adoption and utilization of pricing systems, tools, and analytics
• Tangible step‑change in enterprise pricing maturity and…