Product Manager - Deposits

Consumer Deposit Product Manager

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Role

Summary:

Manage and grow Associated Bank's consumer deposit products, including savings, money market accounts, and CDs. You'll use customer insights, market research, and data to strengthen products, improve retention, and deepen customer relationships. This role offers the opportunity to lead product initiatives from discovery through implementation and make a measurable impact on business results.

Key Accountabilities:

• Manage the consumer deposit product portfolio and drive growth, profitability, and customer retention.
• Develop product strategies, pricing recommendations, and customer engagement initiatives that strengthen primary banking relationships.
• Analyze customer, market, and competitive data to identify trends, opportunities, and product enhancements.
• Lead product discovery, business cases, and pitches for new products, features, and customer experiences.
• Drive product launches and implementation efforts, partnering across Retail, Marketing, Finance, Technology, and other teams.
• Partner with channel leaders to support product sales strategies, training, and customer engagement programs.
• Ensure products meet regulatory and compliance requirements and adapt to system or regulatory changes.
• Monitor product performance, pricing, profitability, and market position to identify opportunities for improvement.

Education & Experience:

Required:

• Bachelor's degree or equivalent combination of education and experience in Business, Marketing, or a related field.
• 2+ years of experience in Marketing, Product Management, or a related field.
• Experience working with consumer and/or business markets.
• Strong analytical, communication, and relationship-building skills.

Preferred:

• Experience managing consumer banking or deposit products.
• Experience developing product strategies, business cases, or customer retention programs.
• Experience using customer data and market research to inform product decisions.
• Experience working in a regulated financial services environment.

Why You'll Love Working Here:

You'll have the opportunity to shape products that directly impact how customers save, manage, and grow their money while building valuable product management and leadership skills. At Associated Bank, you'll work alongside people who support your growth, value new ideas, and are committed to making a difference. Apply today to make an impact.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
• Personal banking, loan, investment and insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community.

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their…