Digital Marketing Specialist – Search, AIO and Personalization

Build your best future with the Johnson Controls team

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities.

We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package including 401K, medical, dental, and vision care
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy

This role sits at the intersection of organic search, AI‑driven discovery, personalization, and analytics, helping define how customers find, experience, and engage with our digital ecosystem globally and how those interactions translate into measurable business outcomes.

You will play a visible, high‑impact role within our Digital Center of Excellence (CoE), shaping enterprise strategies while enabling business teams to execute with confidence and consistency. Your work will directly influence how Johnson Controls appears across search engines, AI‑powered discovery experiences, and personalized customer journeys, with results surfaced through executive‑level reporting.

This role is ideal for a results-oriented, hands‑on digital leader who thrives in complex environments, enjoys influencing without authority, and is excited by the evolution of AI search and personalization at scale.

• Define and operationalize enterprise SEO and AI visibility strategies within the Digital CoE
• Establish best practices for how Johnson Controls appears across:
  • Traditional search engines
  • AI Overviews and generative search results
  • Conversational and chat‑based discovery platforms
• Guide keyword, topic, and prompt strategies aligned to priority industries, solutions, and buyer journeys
• Monitor organic and AI visibility, share of voice, and competitive gaps
• Translate insights into clear, actionable guidance for content, UX, and personalization teams
• Ensure discovery considerations are embedded into content creation, personalization, experimentation, and experience design

You’ll partner closely with business units, UX design, content creators, marketing IT, analytics, and vendors to set clear standards and build playbooks while allowing business teams to retain ownership of execution.

• Partner with cross‑functional teams to design and activate personalization campaigns informed by intent, behavior, and audience data
• Enable scalable personalization execution with appropriate governance and measurement
• Collaborate with marketing IT and analytics teams to activate personalization using approved platforms and data sources

• Analyze visitor behavior, discovery performance, and conversion outcomes across global websites
• Leverage tools such as GA4, Sitecore
  
  AI, Semrush, Moz, Spy Fu, Similarweb, Hotjar, and A/B testing methodologies to generate insights
• Help create a trusted measurement operating model connecting:
  • Search and AI visibility
  • Personalization performance
  • Engagement and lead outcomes
• Ensure reporting is consistent, defensible, and suitable for executive dashboards and decision‑making

• Serve as a center of expertise for search, AI discovery, and personalization
• Share insights, best practices, and success stories that elevate digital maturity across business units
• Develop playbooks, standards, and guidance that empower teams to execute consistently across business…