Marketing Data Analyst and Enablement Lead. Milwaukee LilyLifestyle

Marketing Data Analysis And Enablement Manager

The marketing data analysis and enablement manager will lead the effort to drive continuous improvement of the data, analytics, and reporting that serves all aspects of marketing execution. The role defines strategy and ensures execution of initiatives related to analytics, reporting, data quality, and data distribution, governing data to drive effective marketing and setting the reporting and data roadmap for Rockwell Automation marketing teams.

• Lead the design strategy to advance our data strategy.
• Collaborate with cross-functional teams to identify and address data quality issues.
• Ensure compliance with ethical data practices, privacy regulations, and industry standards in all data analytics activities.
• Implement continuous improvement processes for analytics methodologies, ensuring adaptability to evolving needs.
• Define the data acquisition strategy to achieve desired levels of breadth and quality.
• Create the measurement plan for data management, including database readiness metrics and metrics that capture the impact of database readiness on downstream marketing processes.
• Manage a comprehensive reporting framework to provide accurate insights to partners.
• Analyze complex data sets to extract meaningful trends, patterns, and insights.
• Develop compelling narratives around analytical findings, presenting insights in a way that resonates with diverse stakeholders.
• Conduct root cause analysis to understand underlying factors influencing key metrics and performance indicators.
• Develop predictive models to forecast trends, identify opportunities, and mitigate risks.
• Utilize statistical techniques to analyze large datasets and derive actionable insights for informed decision-making.
• Define and track goals to measure the success of projects and strategies.
• Create and apply segmentation strategies to understand customer behavior, preferences, and market dynamics.
• Work directly with department heads and executive team to provide education and insights on the understanding of data, reporting needs, and developing advanced reporting solutions using tools like PowerBI.
• Work with senior management to understand our goals and develop data and analytics strategies aligned with organizational goals.
• Identify opportunities for process improvement and innovation in analytics.
• Create a roadmap for data and reporting.
• Create a formal request workflow for analytics and automation support.
• Stay informed about emerging trends and technologies in marketing and data analysis.
• Evaluate, select, and implement appropriate technologies to enhance the effectiveness of reporting processes.
• Perform requirements-gathering activities.
• Have a clear understanding of the operations and needs of the company to design useful data structures and dashboards.

• Bachelor's degree or equivalent years of experience.
• Legal authorization to work in the U.S.; we will not sponsor employment visas.

• Experience driving data quality initiatives, unifying data from different systems, and providing data consumers easy access to information.
• Minimum of 5 years of experience in data analysis, reporting and enablement, with 2+ years of leadership experience.
• Experience with data modeling and database design.
• Experience with MAP, SFDC, CDP, MTA, and web systems.
• Experience working with business owners and data consumers to define data and reporting requirements.
• Ability to provide a vision and advocate for data management.
• Creation and maintenance of a roadmap based on goals and prioritization.
• Budget management experience.
• Data storytelling skills.

• Health Insurance (Medical, Dental, Vision)
• 401k
• Paid Time Off
• Parental and Caregiver Leave
• Flexible Work Schedule

This position is part of a job family. Experience will determine the position level and compensation. This role encourages applications from qualified individuals even if all qualifications are not met.